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The publication can be exported in the following formats: APA (American Psychological Association) reference format, IEEE (Institute of Electrical and Electronics Engineers) reference format, BibTeX and RIS.

Export Reference (APA) 
Bilro, R. G., Loureiro, S. M. C. & Matias, M. (2024). Analysing AI-generated luxury fashion: The perceived value and customer’s purchase intention. In Roland T. Rust (Ed.), 2024 Global Fashion Management Conference at Milan. (pp. 397-401). Milão: Global Alliance of Marketing & Management Associations.
Export Reference (IEEE) 
R. J. Bilro et al.,  "Analysing AI-generated luxury fashion: The perceived value and customer’s purchase intention", in 2024 Global Fashion Management Conf. at Milan, Roland T. Rust, Ed., Milão, Global Alliance of Marketing & Management Associations, 2024, pp. 397-401
Export BibTeX 
@inproceedings{bilro2024_1765574449776,
	author = "Bilro, R. G. and Loureiro, S. M. C. and Matias, M.",
	title = "Analysing AI-generated luxury fashion: The perceived value and customer’s purchase intention",
	booktitle = "2024 Global Fashion Management Conference at Milan",
	year = "2024",
	editor = "Roland T. Rust",
	volume = "",
	number = "",
	series = "",
	doi = "10.15444/GFMC2024.04.02",
	pages = "397-401",
	publisher = "Global Alliance of Marketing & Management Associations",
	address = "Milão",
	organization = "GAMMA",
	url = "https://2024gfmc.imweb.me/"
}
Export RIS 
TY  - CPAPER
TI  - Analysing AI-generated luxury fashion: The perceived value and customer’s purchase intention
T2  - 2024 Global Fashion Management Conference at Milan
AU  - Bilro, R. G.
AU  - Loureiro, S. M. C.
AU  - Matias, M.
PY  - 2024
SP  - 397-401
SN  - 2288-825X
DO  - 10.15444/GFMC2024.04.02
CY  - Milão
UR  - https://2024gfmc.imweb.me/
AB  - AI-generated luxury apparel poses a significant challenge to the traditional conventions of creativity and design. This research offers a distinctive opportunity to investigate the intersection of human and artificial intelligence creative processes while evaluating consumer perceptions and valuing these transformative innovations. In a period characterised by heightened apprehensions over generative AI, the investigation of consumer perceived value and willingness to purchase AI-generated luxury apparel holds significant relevance.
ER  -