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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Faria, A. M., Dias, Á., Pereira, L. F., Lopes da Costa, R. & Gonçalves, R. (2024). Investigating factors that affect willingness to pay: An analysis on freemium social media apps. International Journal of Advanced Media and Communication. 8 (1), 12-52
Exportar Referência (IEEE) 
A. M. Faria et al.,  "Investigating factors that affect willingness to pay: An analysis on freemium social media apps", in Int. Journal of Advanced Media and Communication, vol. 8, no. 1, pp. 12-52, 2024
Exportar BibTeX 
@article{faria2024_1732204887622,
	author = "Faria, A. M. and Dias, Á. and Pereira, L. F. and Lopes da Costa, R. and Gonçalves, R.",
	title = "Investigating factors that affect willingness to pay: An analysis on freemium social media apps",
	journal = "International Journal of Advanced Media and Communication",
	year = "2024",
	volume = "8",
	number = "1",
	doi = "10.1504/IJAMC.2024.10066113",
	pages = "12-52",
	url = "https://www.inderscience.com/jhome.php?jcode=ijamc"
}
Exportar RIS 
TY  - JOUR
TI  - Investigating factors that affect willingness to pay: An analysis on freemium social media apps
T2  - International Journal of Advanced Media and Communication
VL  - 8
IS  - 1
AU  - Faria, A. M.
AU  - Dias, Á.
AU  - Pereira, L. F.
AU  - Lopes da Costa, R.
AU  - Gonçalves, R.
PY  - 2024
SP  - 12-52
SN  - 1462-4613
DO  - 10.1504/IJAMC.2024.10066113
UR  - https://www.inderscience.com/jhome.php?jcode=ijamc
AB  - Although social networks have grown in popularity and usage in recent years, little is known about users' willingness to pay (WTP) for the premium version. We investigate how consumers' perceived value is associated with their intention to use freemium services and to purchase premium content. The data was collected through an online survey among users of freemium social media networks such as LinkedIn, YouTube, Reddit, and Flickr and was modelled using structural equations (SEM). The results reveal that users who value the security component in freemium social networks will have a higher intention to use the service and that the price value of freemium services is shown to have a negative association with the intention to purchase premium content. The perceived value of the service, improved security, or increased frequency of use can impact future profitability through increased retention on the one hand and reduced monetisation on the other.
ER  -