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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Brochado, A., Rodrigues, H. & Mendes , S. (2024). Message in a bottle: Generation Y and wine purchase occasions’ perceived risks and information sources. In Javier Martínez-Falcó, Bartolomé Marco-Lajara, Eduardo Sánchez-García, Luis A. Millán-Tudela (Ed.), Strategic management in the wine tourism industry: Competitive strategies, wine tourism behaviour and new strategic tools. (pp. 91-111). Cham: Springer Nature.
Exportar Referência (IEEE) 
A. M. Brochado et al.,  "Message in a bottle: Generation Y and wine purchase occasions’ perceived risks and information sources", in Strategic management in the wine tourism industry: Competitive strategies, wine tourism behaviour and new strategic tools, Javier Martínez-Falcó, Bartolomé Marco-Lajara, Eduardo Sánchez-García, Luis A. Millán-Tudela, Ed., Cham, Springer Nature, 2024, pp. 91-111
Exportar BibTeX 
@incollection{brochado2024_1743674667111,
	author = "Brochado, A. and Rodrigues, H. and Mendes , S.",
	title = "Message in a bottle: Generation Y and wine purchase occasions’ perceived risks and information sources",
	chapter = "",
	booktitle = "Strategic management in the wine tourism industry: Competitive strategies, wine tourism behaviour and new strategic tools",
	year = "2024",
	volume = "",
	series = "",
	edition = "",
	pages = "91-91",
	publisher = "Springer Nature",
	address = "Cham",
	url = "https://link.springer.com/chapter/10.1007/978-3-031-54837-6_5#citeas"
}
Exportar RIS 
TY  - CHAP
TI  - Message in a bottle: Generation Y and wine purchase occasions’ perceived risks and information sources
T2  - Strategic management in the wine tourism industry: Competitive strategies, wine tourism behaviour and new strategic tools
AU  - Brochado, A.
AU  - Rodrigues, H.
AU  - Mendes , S.
PY  - 2024
SP  - 91-111
DO  - 10.1007/978-3-031-54837-6_5
CY  - Cham
UR  - https://link.springer.com/chapter/10.1007/978-3-031-54837-6_5#citeas
AB  - This study focused on Portuguese Generation Y wine consumers’ purchase behaviour for different occasions. The latter were defined by two variables: where (i.e. home, gift-giving and restaurant) and who (i.e. myself, friends, family, partner and colleagues). A sample of 477 Portuguese millennials provided the primary data. The research included cross-tabulating product attributes, perceived risks and information sources with wine consumption occasions. The results show that occasion-based segmentation is an effective way to investigate Portuguese Generation Yers’ wine consumption. The findings also reveal more associations between wine attributes, wine consumption risks and information sources for the occasions defined by the variable where as compared with those delineated by who. Overall, occasion-related tactics are always crucial when creating wine industry strategies. This book chapter provides information useful to wine business professionals and academics.
ER  -