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Brochado, A., Rodrigues, H. & Sara Vaz Mendes (2024). Message in a Bottle: Generation Y and Wine Purchase Occasions’ Perceived Risks and Information Sources. In Javier Martínez-Falcó; Bartolomé Marco-Lajara; Eduardo Sánchez-García; Luis A. Millán-Tudela; (Ed.), Strategic Management in the Wine Tourism Industry. (pp. 91-111). Cham: Springer Nature Switzerland.
A. M. Brochado et al., "Message in a Bottle: Generation Y and Wine Purchase Occasions’ Perceived Risks and Information Sources", in Strategic Management in the Wine Tourism Industry, Javier Martínez-Falcó; Bartolomé Marco-Lajara; Eduardo Sánchez-García; Luis A. Millán-Tudela; , Ed., Cham, Springer Nature Switzerland, 2024, no. Chapter 5, pp. 91-111
@incollection{brochado2024_1734883613978, author = "Brochado, A. and Rodrigues, H. and Sara Vaz Mendes", title = "Message in a Bottle: Generation Y and Wine Purchase Occasions’ Perceived Risks and Information Sources", chapter = "Chapter 5", booktitle = "Strategic Management in the Wine Tourism Industry", year = "2024", volume = "", series = "", edition = "", pages = "91-91", publisher = "Springer Nature Switzerland", address = "Cham" }
TY - CHAP TI - Message in a Bottle: Generation Y and Wine Purchase Occasions’ Perceived Risks and Information Sources T2 - Strategic Management in the Wine Tourism Industry AU - Brochado, A. AU - Rodrigues, H. AU - Sara Vaz Mendes PY - 2024 SP - 91-111 DO - 10.1007/978-3-031-54837-6_5 CY - Cham ER -