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The publication can be exported in the following formats: APA (American Psychological Association) reference format, IEEE (Institute of Electrical and Electronics Engineers) reference format, BibTeX and RIS.

Export Reference (APA) 
Dias, J, Lages, C. & Dias, J. G. (2010). The role of consumers' parasocial attachement in product placement. American Academy of Advertising European Conference.
Export Reference (IEEE) 
D. J et al.,  "The role of consumers' parasocial attachement in product placement", in American Academy of Advertising European Conf., Milão, 2010
Export BibTeX 
@misc{j2010_1765613160606,
	author = "Dias, J and Lages, C. and Dias, J. G.",
	title = "The role of consumers' parasocial attachement in product placement",
	year = "2010",
	howpublished = "Digital",
	url = ""
}
Export RIS 
TY  - CPAPER
TI  - The role of consumers' parasocial attachement in product placement
T2  - American Academy of Advertising European Conference
AU  - Dias, J
AU  - Lages, C.
AU  - Dias, J. G.
PY  - 2010
CY  - Milão
ER  -