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Dias, J, Lages, C. & Dias, J. G. (2010). The role of consumers' parasocial attachement in product placement. American Academy of Advertising European Conference.
D. J et al., "The role of consumers' parasocial attachement in product placement", in American Academy of Advertising European Conf., Milão, 2010
@misc{j2010_1732200171624, author = "Dias, J and Lages, C. and Dias, J. G.", title = "The role of consumers' parasocial attachement in product placement", year = "2010", howpublished = "Digital", url = "" }