Exportar Publicação
A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.
Dias, J, Lages, C. & Dias, J. G. (2010). The role of consumers' parasocial attachement in product placement. American Academy of Advertising European Conference.
D. J et al., "The role of consumers' parasocial attachement in product placement", in American Academy of Advertising European Conf., Milão, 2010
@misc{j2010_1769489049128,
author = "Dias, J and Lages, C. and Dias, J. G.",
title = "The role of consumers' parasocial attachement in product placement",
year = "2010",
howpublished = "Digital",
url = ""
}
English