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Abrantes, B. F. & Sapkota, M. S. (2024). Online food delivery services (OFDS): An assessment of the consumers´ behaviour in a Copenhagen-based platform. SSRN Electronic Journal .
B. T. Abrantes and M. S. Sapkota, "Online food delivery services (OFDS): An assessment of the consumers´ behaviour in a Copenhagen-based platform", in SSRN Electronic Journal , 2024
@null{abrantes2024_1766585135539,
year = "2024",
url = "https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4954453"
}
TY - GEN TI - Online food delivery services (OFDS): An assessment of the consumers´ behaviour in a Copenhagen-based platform T2 - SSRN Electronic Journal AU - Abrantes, B. F. AU - Sapkota, M. S. PY - 2024 DO - 10.2139/ssrn.4954453 UR - https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4954453 AB - Prior research has extensively investigated the consumer behaviour of online shoppers. Yet, there is still is a paucity of ideas on the OFDS industry regarding the determining factors of purchasing intentions. Immersing (mostly) onto the theory of planned behaviour (TPB) and expectancy disconfirmation theory (EDT) we apply an integrative research framework for the appraisal of buyer´s satisfaction and consumption patterns, with the purpose to foresight the determining factors impacting the purchasing intentions at an OFDS platform. To accomplish the above, we delved into the intricate network of the individual cognitive processes occurring ex-ante a purchasing decision-making, measuring the structural relationship of major factors within these functions (motivation; utility; trust; comfort; and, value) tested along 12 variables along those functions: convenience motivation/s (CM); hedonic motivation/s (HM); perceived ease-of-use (PEU); information quality (IQ); taste and presentation (TP); hygiene & varieties (HV); brand (BR); price and value of money (PVM); on-time delivery (OTD); consumer reviews and feedback (CRF); payment options, security and privacy (POSP); and, 12-navigation and location accuracy (NLA). The unpacking of the results of the navigating experience, transaction´s process and product/service appraisal revealed a unique and intricate negative relation of satisfaction and repurchase. ER -
English