Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
João Rodrigues dos Santos, Machado, A., António Sacavém, Ana Carolina Boechat & Sousa, M. (2024). Exploring the Intersection Between Data-Driven Marketing and Economics. In Data-Driven Marketing for Strategic Success. (pp. 73-100).: IGI Global.
Exportar Referência (IEEE) 
J. R. Santos et al.,  "Exploring the Intersection Between Data-Driven Marketing and Economics", in Data-Driven Marketing for Strategic Success, IGI Global, 2024, pp. 73-100
Exportar BibTeX 
@incollection{santos2024_1782480679854,
	author = "João Rodrigues dos Santos and Machado, A. and António Sacavém and Ana Carolina Boechat and Sousa, M.",
	title = "Exploring the Intersection Between Data-Driven Marketing and Economics",
	chapter = "",
	booktitle = "Data-Driven Marketing for Strategic Success",
	year = "2024",
	volume = "",
	series = "",
	edition = "",
	pages = "73-73",
	publisher = "IGI Global",
	address = "",
	url = "https://www.igi-global.com/gateway/chapter/353532"
}
Exportar RIS 
TY  - CHAP
TI  - Exploring the Intersection Between Data-Driven Marketing and Economics
T2  - Data-Driven Marketing for Strategic Success
AU  - João Rodrigues dos Santos
AU  - Machado, A.
AU  - António Sacavém
AU  - Ana Carolina Boechat
AU  - Sousa, M.
PY  - 2024
SP  - 73-100
DO  - 10.4018/979-8-3693-3455-3.ch003
UR  - https://www.igi-global.com/gateway/chapter/353532
AB  - In a contemporary business scenario, we are witnessing a significant convergence between data-driven marketing and economics, triggering fertile ground for scientific research. One of the central themes that emerged from this exploration is the escalating economic significance of big data in marketing practices. With the digital age, these disciplines intertwine as marketing-driven data analysis intersects with economic principles. This crossover raises pertinent questions about the implications for economic dynamics as organizations increasingly rely on data to guide their marketing strategies. The analysis revealed emerging trends and research streams within data-driven marketing and economics. This scientific chapter emerged from a bibliometric review to address this intersection, highlighting data-driven marketing personalization, strategic segmentation, and consumer feedback on economic performance. By mapping trends, gaps, and debates in the literature, it aims to provide a more comprehensive understanding of these interdisciplinary dynamics.
ER  -