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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Tseronis, A., Younis, R. & Üzelgün, M. A.  (2024). A proposal for the evaluation of multimodal argumentation: Assessing reasonableness and effectiveness in environmental campaign posters . Journal of Argumentation in Context. 13 (2), 292-317
Exportar Referência (IEEE) 
A. Tseronis et al.,  "A proposal for the evaluation of multimodal argumentation: Assessing reasonableness and effectiveness in environmental campaign posters ", in Journal of Argumentation in Context, vol. 13, no. 2, pp. 292-317, 2024
Exportar BibTeX 
@article{tseronis2024_1730376948203,
	author = "Tseronis, A. and Younis, R. and Üzelgün, M. A. ",
	title = "A proposal for the evaluation of multimodal argumentation: Assessing reasonableness and effectiveness in environmental campaign posters ",
	journal = "Journal of Argumentation in Context",
	year = "2024",
	volume = "13",
	number = "2",
	doi = "10.1075/jaic.00028.tse",
	pages = "292-317",
	url = "https://www.benjamins.com/catalog/jaic"
}
Exportar RIS 
TY  - JOUR
TI  - A proposal for the evaluation of multimodal argumentation: Assessing reasonableness and effectiveness in environmental campaign posters 
T2  - Journal of Argumentation in Context
VL  - 13
IS  - 2
AU  - Tseronis, A.
AU  - Younis, R.
AU  - Üzelgün, M. A. 
PY  - 2024
SP  - 292-317
SN  - 2211-4742
DO  - 10.1075/jaic.00028.tse
UR  - https://www.benjamins.com/catalog/jaic
AB  - We argue that the evaluation of multimodal arguments needs to take into account the semiotic resources used to communicate them as well as the context in which they are produced and interpreted. Thus, in addition to the critical questions pertaining to the scheme that help assess the internal cogency of the argument and thereby its reasonableness, we propose asking questions regarding the cognitive and rhetorical dimensions of the argument in order to assess how effectively the semiotic design helps the addressee to process it and how effectively it is adjusted to the audience and context. To illustrate our proposal for a three-dimensional evaluation of multimodal argumentation, we analyze comparatively three environmental campaign posters that present in varying degrees of semiotic complexity the negative consequences of not taking action regarding the protection of the environment.
ER  -