Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Ferreira, Mónica Mendes (2020). Embedding Virtual Reality and Artificial Intelligence in Integrated Marketing Communications. In Managerial Challenges and Social Impacts of Virtual and Augmented Reality . (pp. 13-43).: IGI Global Scientific Publishing.
Exportar Referência (IEEE) 
M. M. Ferreira,  "Embedding Virtual Reality and Artificial Intelligence in Integrated Marketing Communications", in Managerial Challenges and Social Impacts of Virtual and Augmented Reality , IGI Global Scientific Publishing, 2020, pp. 13-43
Exportar BibTeX 
@incollection{ferreira2020_1765575244108,
	author = "Ferreira, Mónica Mendes",
	title = "Embedding Virtual Reality and Artificial Intelligence in Integrated Marketing Communications",
	chapter = "",
	booktitle = "Managerial Challenges and Social Impacts of Virtual and Augmented Reality ",
	year = "2020",
	volume = "",
	series = "",
	edition = "",
	pages = "13-13",
	publisher = "IGI Global Scientific Publishing",
	address = ""
}
Exportar RIS 
TY  - CHAP
TI  - Embedding Virtual Reality and Artificial Intelligence in Integrated Marketing Communications
T2  - Managerial Challenges and Social Impacts of Virtual and Augmented Reality 
AU  - Ferreira, Mónica Mendes
PY  - 2020
SP  - 13-43
DO  - 10.4018/978-1-7998-2874-7.ch002
ER  -