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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Islam, M. R., Carvalho, I. & Loureiro, S. M. C. (2024). Value co-creation in hotels: The views of hotel employees. Brazilian Business Review. 21 (5)
Exportar Referência (IEEE) 
R. Islam et al.,  "Value co-creation in hotels: The views of hotel employees", in Brazilian Business Review, vol. 21, no. 5, 2024
Exportar BibTeX 
@article{islam2024_1743675185187,
	author = "Islam, M. R. and Carvalho, I. and Loureiro, S. M. C.",
	title = "Value co-creation in hotels: The views of hotel employees",
	journal = "Brazilian Business Review",
	year = "2024",
	volume = "21",
	number = "5",
	doi = "10.15728/bbr.2022.1390.en",
	url = "https://www.bbronline.com.br/index.php/bbr/about"
}
Exportar RIS 
TY  - JOUR
TI  - Value co-creation in hotels: The views of hotel employees
T2  - Brazilian Business Review
VL  - 21
IS  - 5
AU  - Islam, M. R.
AU  - Carvalho, I.
AU  - Loureiro, S. M. C.
PY  - 2024
SN  - 1808-2386
DO  - 10.15728/bbr.2022.1390.en
UR  - https://www.bbronline.com.br/index.php/bbr/about
AB  - Customer engagement in value co-creation is a key strategy to enhance company performance and strategic advantage. Although frontline employees play an important role in customer engagement - particularly in high contact services such as hotels - little research has tried to understand how employees view the value co-creation process. Hence, this study explores how hotel employees view the value co-creation process in hotels, by considering the motivations and roles of consumers and providers, and the outcomes of customer engagement in the value co-creation process. Analysis of qualitative data from an exploratory focus group with experts and context interviews with hotel employees finds mostly similarities in the way experts and employees view the value co-creation process but also some differences. Employee interviews reveal systematic attempts to engage customers in value co-creation only in high-end hotels. An overwhelming consensus is identified among participants that co-creation has a critical influence in enhancing customer experience and hotel performance.
ER  -