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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA)
Aleem, A., Loureiro, S. M. C. & Santos M. (2024). Being fashion with a purpose: Exploring consumers' willingness to pay for sustainable fashion. In Roland T. Rust (Ed.), Global Fashion Management Conference Proceeding. (pp. 522-526). Milão: GAMMA.
Exportar Referência (IEEE)
A. K. Aleem et al.,  "Being fashion with a purpose: Exploring consumers' willingness to pay for sustainable fashion", in Global Fashion Management Conf. Proceeding, Roland T. Rust, Ed., Milão, GAMMA, 2024, pp. 522-526
Exportar BibTeX
@inproceedings{aleem2024_1764938069855,
	author = "Aleem, A. and Loureiro, S. M. C. and Santos M.",
	title = "Being fashion with a purpose: Exploring consumers' willingness to pay for sustainable fashion",
	booktitle = "Global Fashion Management Conference Proceeding",
	year = "2024",
	editor = "Roland T. Rust",
	volume = "",
	number = "",
	series = "",
	doi = "10.15444/GFMC2024.06.02.04",
	pages = "522-526",
	publisher = "GAMMA",
	address = "Milão",
	organization = "",
	url = "https://2024gfmc.imweb.me/"
}
Exportar RIS
TY  - CPAPER
TI  - Being fashion with a purpose: Exploring consumers' willingness to pay for sustainable fashion
T2  - Global Fashion Management Conference Proceeding
AU  - Aleem, A.
AU  - Loureiro, S. M. C.
AU  - Santos M.
PY  - 2024
SP  - 522-526
DO  - 10.15444/GFMC2024.06.02.04
CY  - Milão
UR  - https://2024gfmc.imweb.me/
AB  - Our daily lives are significantly influenced by the fashion industry, which shapes our
identities and reflects our social and cultural values. However, the conventional fashion
sector has been linked to numerous social and environmental problems, raising concerns
about its sustainability. The detrimental environmental effects of fast fashion have
increased the demand for other strategies that promote sustainability without sacrificing
style and customer preferences. As a result, sustainable fashion has become a promising
response to these problems. This research analyses consumers' willingness to pay for
sustainable fashion, acknowledging the important role of brand coolness and sustainability
perception in influencing consumers' decisions. Study findings demonstrate a shift toward
more responsible consumption patterns within the fashion sector, which can lead to a more
responsible future where fashion and sustainability coexist.

ER  -