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Ganhão, M., Loureiro, S. M. C., Guerreiro, J. & Bilro, R.G. (2024). Cognitive, Affective, and Social Drivers of Music Fan-related Behavior. In 2024 Proceedings of the World Marketing Congress of the Academy of Marketing Science.
M. Ganhão et al., "Cognitive, Affective, and Social Drivers of Music Fan-related Behavior", in 2024 Proc. of the World Marketing Congr. of the Academy of Marketing Science, 2024
@inproceedings{ganhão2024_1736966633235, author = "Ganhão, M. and Loureiro, S. M. C. and Guerreiro, J. and Bilro, R.G.", title = "Cognitive, Affective, and Social Drivers of Music Fan-related Behavior", booktitle = "2024 Proceedings of the World Marketing Congress of the Academy of Marketing Science", year = "2024", editor = "", volume = "", number = "", series = "", publisher = "", address = "", organization = "" }