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Export Reference (APA) 
Figueiredo e Silva, A. & Loureiro, S. M. C. (2024). LGBTQ-themed advertising: A bibliometric analysis. In Demetris Vrontis, Yaakov Weber, Evangelos Tsoukatos (Ed.), 17th Annual Conference of the EuroMed Academy of Business: Conference Readings: Book Proceedings. (pp. 821-824). Pisa: EuroMed Press.
Export Reference (IEEE) 
A. R. Silva and S. M. Loureiro,  "LGBTQ-themed advertising: A bibliometric analysis", in 17th Annu. Conf. of the EuroMed Academy of Business: Conf. Readings: Book Proc., Demetris Vrontis, Yaakov Weber, Evangelos Tsoukatos, Ed., Pisa, EuroMed Press, 2024, pp. 821-824
Export BibTeX 
@inproceedings{silva2024_1764913119097,
	author = "Figueiredo e Silva, A. and Loureiro, S. M. C.",
	title = "LGBTQ-themed advertising: A bibliometric analysis",
	booktitle = "17th Annual Conference of the EuroMed Academy of Business: Conference Readings: Book Proceedings",
	year = "2024",
	editor = "Demetris Vrontis, Yaakov Weber, Evangelos Tsoukatos",
	volume = "",
	number = "",
	series = "",
	pages = "821-824",
	publisher = "EuroMed Press",
	address = "Pisa",
	organization = "EuroMed",
	url = "https://emrbi.org/wp-content/uploads/2024/10/euromed2024-book-of-proceedings-2024-10-22_compressed.pdf"
}
Export RIS 
TY  - CPAPER
TI  - LGBTQ-themed advertising: A bibliometric analysis
T2  - 17th Annual Conference of the EuroMed Academy of Business: Conference Readings: Book Proceedings
AU  - Figueiredo e Silva, A.
AU  - Loureiro, S. M. C.
PY  - 2024
SP  - 821-824
CY  - Pisa
UR  - https://emrbi.org/wp-content/uploads/2024/10/euromed2024-book-of-proceedings-2024-10-22_compressed.pdf
AB  - In the past five decades, researchers from a wide variety of disciplines such as marketing, psychology,
sociology, and health have produced relevant documents on advertising targeting LGBTQ consumers.
Nevertheless, it resulted in fragmented knowledge that creates a real challenge for researchers in
tracing the evolution of the research focus. This focus has moved from the debate on how to present
gay imagery to the comparison of mainstream and gay window ads, and later to the analysis of the
effects of advertising targeting LGBTQ consumers, considering the gender of participants and actors.
More recently, the research focused on the measure of attitudes toward advertising and
homosexuality (Gong, 2019; Oakenfull et al., 2008; Puntoni et al., 2011) and processing advertising
information (Bhat et al., 1998).
We apply bibliometric analysis to enhance the understanding of advertising targeting LGBTQ
consumers. We aim to uncover research trends by closely examining thematic clusters, assessing the
maturity of the research topic, and suggesting potential directions for future studies.
ER  -