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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Rita, P., Omran, W., Ramos, R. F. & Costa, T. (2025). Exploring the applications of artificial intelligence in marketing: A topic modelling analysis. Tourism and Management Studies. 21 (1), 39-55
Exportar Referência (IEEE) 
P. M. Rita et al.,  "Exploring the applications of artificial intelligence in marketing: A topic modelling analysis", in Tourism and Management Studies, vol. 21, no. 1, pp. 39-55, 2025
Exportar BibTeX 
@article{rita2025_1765091021262,
	author = "Rita, P. and Omran, W. and Ramos, R. F. and Costa, T.",
	title = "Exploring the applications of artificial intelligence in marketing: A topic modelling analysis",
	journal = "Tourism and Management Studies",
	year = "2025",
	volume = "21",
	number = "1",
	doi = "10.18089/tms.20250103",
	pages = "39-55",
	url = "https://www.tmstudies.net/index.php/ectms/about"
}
Exportar RIS 
TY  - JOUR
TI  - Exploring the applications of artificial intelligence in marketing: A topic modelling analysis
T2  - Tourism and Management Studies
VL  - 21
IS  - 1
AU  - Rita, P.
AU  - Omran, W.
AU  - Ramos, R. F.
AU  - Costa, T.
PY  - 2025
SP  - 39-55
SN  - 2182-8458
DO  - 10.18089/tms.20250103
UR  - https://www.tmstudies.net/index.php/ectms/about
AB  - Integrating Artificial Intelligence (AI) into marketing has revolutionised this field, offering new avenues of innovation and efficacy. This study aims to unveil the prevailing trends and patterns within the current academic literature about AI applications in Marketing and propose future research directions. The study conducted a comprehensive review by analysing 2,255 articles from the Scopus database from 1980 to 2022, employing a Text Mining approach and Latent Dirichlet Allocation (LDA) topic modelling. The findings suggest trends in research topics of Learning Models, Expert Systems, Natural Language Processing, Social Media, and Consumer Centricity. Outlier topics related to Health, Market Forecast, and Technology Impact on Youth have caught the researchers’ attention. The associated challenges and risks, ethical considerations, and practical implications were presented for each topic. This study develops literature on AI-driven marketing by unearthing the trend topics and suggesting a research agenda. At the same time, it offers actionable insights for businesses to enhance consumer engagement and ethical AI adoption in marketing practices.
ER  -