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The publication can be exported in the following formats: APA (American Psychological Association) reference format, IEEE (Institute of Electrical and Electronics Engineers) reference format, BibTeX and RIS.

Export Reference (APA) 
Mendonça, S. & Cabral-Teixeira, J (2013). Branding science. Triple Helix International Conference 2013.
Export Reference (IEEE) 
S. M. Mendonça and J. Cabral-Teixeira,  "Branding science", in Triple Helix Int. Conf. 2013, 2013
Export BibTeX 
@misc{mendonça2013_1765612784942,
	author = "Mendonça, S. and Cabral-Teixeira, J",
	title = "Branding science",
	year = "2013",
	howpublished = "Digital",
	url = "http://tha2013.org/tha/index.php/tha/2013"
}
Export RIS 
TY  - CPAPER
TI  - Branding science
T2  - Triple Helix International Conference 2013
AU  - Mendonça, S.
AU  - Cabral-Teixeira, J
PY  - 2013
UR  - http://tha2013.org/tha/index.php/tha/2013
ER  -