Export Publication

Borges, A. P., Rodrigues, P., Brochado, A. & Sousa, A. (2025). Mindfulness as a mediating mechanism between health importance and positive mental well-being. International Journal of Pharmaceutical and Healthcare Marketing. 19 (3), 773-793

A. P. Borges et al.,  "Mindfulness as a mediating mechanism between health importance and positive mental well-being", in Int. Journal of Pharmaceutical and Healthcare Marketing, vol. 19, no. 3, pp. 773-793, 2025

@article{borges2025_1765172928978,
	author = "Borges, A. P. and Rodrigues, P. and Brochado, A. and Sousa, A.",
	title = "Mindfulness as a mediating mechanism between health importance and positive mental well-being",
	journal = "International Journal of Pharmaceutical and Healthcare Marketing",
	year = "2025",
	volume = "19",
	number = "3",
	doi = "10.1108/IJPHM-07-2024-0069",
	pages = "773-793",
	url = "https://www.emerald.com/insight/publication/issn/1750-6123"
}

TY  - JOUR
TI  - Mindfulness as a mediating mechanism between health importance and positive mental well-being
T2  - International Journal of Pharmaceutical and Healthcare Marketing
VL  - 19
IS  - 3
AU  - Borges, A. P.
AU  - Rodrigues, P.
AU  - Brochado, A.
AU  - Sousa, A.
PY  - 2025
SP  - 773-793
SN  - 1750-6123
DO  - 10.1108/IJPHM-07-2024-0069
UR  - https://www.emerald.com/insight/publication/issn/1750-6123
AB  - Purpose
This paper aims to evaluate the links between health importance, mindfulness aspects and positive mental health outcomes in consumers. It uses both symmetric and asymmetric methods to study these complex relationships.
Design/methodology/approach
A structured questionnaire was distributed to obtain data from consumers, and 721 completed the questionnaire considering our research objectives. Structural Equation Modelling (SEM) was used to analyse the links between the constructs, whereas Fuzzy Set Qualitative Comparative Analysis (fsQCA) was used to find sets of conditions associated with beneficial mental health outcomes.
Findings
The study found substantial positive correlations between health importance and all aspects of mindfulness, including attention to one’s body, environment and emotions. Furthermore, attention to one’s body is identified as a strong predictor of positive mental health, highlighting the relevance of bodily awareness in promoting well-being. However, causal asymmetry is evident, implying that diverse combinations of causes result in higher or lower levels of positive mental health.
Research limitations/implications
While the study sheds light on the relationship between health importance, mindfulness and healthy mental health, it is not without limits. The survey-based methodology of the research may create biases, and the sample is predominantly made up of customers, limiting the generalisability of the results. Future study could investigate these correlations in more diverse groups, using longitudinal designs to gain a better grasp of causality.
Practical implications
The findings have practical implications for programmes designed to promote positive mental health. Individuals’ well-being and resilience can be improved by emphasising the value of health and fostering mindfulness activities. Targeted therapies can use these findings to create successful strategies for improving mental health outcomes.
Originality/value
This study fills a gap in the literature by adopting a holistic approach to examine the interplay between health importance, mindfulness and positive mental health. Unlike prior research focusing on isolated mindfulness aspects or singular methods, it uniquely integrates symmetric and asymmetric analyses. This approach reveals novel pathways and causal configurations contributing to well-being. Highlighting mindfulness’s mediating role and multidimensional nature, the study offers actionable insights that bridge theory and practice, advancing mental health promotion and guiding more comprehensive interventions.
ER  -