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The publication can be exported in the following formats: APA (American Psychological Association) reference format, IEEE (Institute of Electrical and Electronics Engineers) reference format, BibTeX and RIS.

Export Reference (APA) 
Langaro, D., Cintra, M. & Marques, C. (2024). Exploring the presence and effects of race inclusivity on branded content in social media. In Roland T. Rust (Ed.), 2024 Global Fashion Management Conference at Milan. (pp. 510-515). Milão: Gamma.
Export Reference (IEEE) 
D. L. Souto et al.,  "Exploring the presence and effects of race inclusivity on branded content in social media", in 2024 Global Fashion Management Conf. at Milan, Roland T. Rust, Ed., Milão, Gamma, 2024, pp. 510-515
Export BibTeX 
@inproceedings{souto2024_1764995309134,
	author = "Langaro, D. and Cintra, M. and Marques, C.",
	title = "Exploring the presence and effects of race inclusivity on branded content in social media",
	booktitle = "2024 Global Fashion Management Conference at Milan",
	year = "2024",
	editor = "Roland T. Rust",
	volume = "",
	number = "",
	series = "",
	doi = "http://db.koreascholar.com/Article/Detail/434629",
	pages = "510-515",
	publisher = "Gamma",
	address = "Milão",
	organization = "",
	url = "http://gfmcproceedings.net/html/sub3_01.html?code=434530"
}
Export RIS 
TY  - CPAPER
TI  - Exploring the presence and effects of race inclusivity on branded content in social media
T2  - 2024 Global Fashion Management Conference at Milan
AU  - Langaro, D.
AU  - Cintra, M.
AU  - Marques, C.
PY  - 2024
SP  - 510-515
SN  - 2288-825X
DO  - http://db.koreascholar.com/Article/Detail/434629
CY  - Milão
UR  - http://gfmcproceedings.net/html/sub3_01.html?code=434530
AB  - Studying inclusion in advertising is of special interest, as it functions as a powerful tool for
shaping individuals' attitudes towards cultural groups and their roles. Race inclusion, in
particular, expressed by the diversity of skin tone, is important given the white-skinned
dominant presence. This study analyses the actual representation of diverse skin tones in
cosmetic brand publications on their Instagram pages. Moreover, it examines the impact of
inclusive communication regarding skin tones on user engagement. A content analysis of
50 Instagram posts from 15 beauty brands was conducted, with a total of 750 posts
inspected. Results indicate a lack of representation of skin tone diversity. Likewise, it was
possible to conclude that diversity in skin tone negatively affects engagement, with darker
skin tones performing worst among mass market cosmetic brands. Otherwise, diversity
seems to be well accepted among audiences of premium brands. Implications for practice
and theory are discussed
ER  -