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Export Reference (APA) 
Calestru, S., Rodrigues, H. & Junça Silva, A. (2025). A little lipstick never hurts: How luxury cosmetics influence self-esteem in older adults. Journal of Macromarketing. 45 (4), 762-780
Export Reference (IEEE) 
S. Calestru et al.,  "A little lipstick never hurts: How luxury cosmetics influence self-esteem in older adults", in Journal of Macromarketing, vol. 45, no. 4, pp. 762-780, 2025
Export BibTeX 
@article{calestru2025_1764921090304,
	author = "Calestru, S. and Rodrigues, H. and Junça Silva, A.",
	title = "A little lipstick never hurts: How luxury cosmetics influence self-esteem in older adults",
	journal = "Journal of Macromarketing",
	year = "2025",
	volume = "45",
	number = "4",
	doi = "10.1177/02761467251338248",
	pages = "762-780",
	url = "https://journals.sagepub.com/home/JMK"
}
Export RIS 
TY  - JOUR
TI  - A little lipstick never hurts: How luxury cosmetics influence self-esteem in older adults
T2  - Journal of Macromarketing
VL  - 45
IS  - 4
AU  - Calestru, S.
AU  - Rodrigues, H.
AU  - Junça Silva, A.
PY  - 2025
SP  - 762-780
SN  - 0276-1467
DO  - 10.1177/02761467251338248
UR  - https://journals.sagepub.com/home/JMK
AB  - Luxury cosmetics consumption has grown significantly, alongside an increasing older population, highlighting the need to explore well-being in older age. This study investigates the impact of luxury cosmetics use on self-esteem, subjective well-being and quality of life among older people and identifies distinct usage profiles. A total of 312 older people (M = 67.9 ± 6.5 years) participated in this study. Linear regression analysis revealed a low but statistically significant influence of luxury cosmetics use on the three variables. Cluster analysis identified: (1) Lifelong Luxury Enthusiasts, with high levels of luxury cosmetics usage, self-esteem, subjective well-being, and quality of life; (2) Aging Pragmatists, with low levels in all variables; and (3) Older Balanced Indulgers, with low luxury cosmetics engagement but moderate levels of self-esteem, subjective well-being, and quality of life. Future research should explore longitudinal changes in luxury consumption and assess the effects of different engagement levels with luxury products on aging.
ER  -