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The publication can be exported in the following formats: APA (American Psychological Association) reference format, IEEE (Institute of Electrical and Electronics Engineers) reference format, BibTeX and RIS.

Export Reference (APA)
Rodrigues, P., Sousa, A. & Brochado, A. (N/A). Cryptocurrencies in Portugal: Trust and adoption among young adults. International Journal of Bank Marketing. N/A
Export Reference (IEEE)
P. Rodrigues et al.,  "Cryptocurrencies in Portugal: Trust and adoption among young adults", in Int. Journal of Bank Marketing, vol. N/A, N/A
Export BibTeX
@article{rodriguesN/A_1764957923357,
	author = "Rodrigues, P. and Sousa, A. and Brochado, A.",
	title = "Cryptocurrencies in Portugal: Trust and adoption among young adults",
	journal = "International Journal of Bank Marketing",
	year = "N/A",
	volume = "N/A",
	number = "",
	doi = "10.1108/IJBM-05-2024-0266",
	url = "https://www.emerald.com/insight/publication/issn/0265-2323"
}
Export RIS
TY  - JOUR
TI  - Cryptocurrencies in Portugal: Trust and adoption among young adults
T2  - International Journal of Bank Marketing
VL  - N/A
AU  - Rodrigues, P.
AU  - Sousa, A.
AU  - Brochado, A.
PY  - N/A
SN  - 0265-2323
DO  - 10.1108/IJBM-05-2024-0266
UR  - https://www.emerald.com/insight/publication/issn/0265-2323
AB  - Purpose
This study sought to fill research gaps by exploring consumers’ paradoxically declining trust in cryptocurrencies despite stable purchase intentions and examining how trust in cryptocurrency adoption and trust-enhancing mechanisms influence consumer behavior.
Design/methodology/approach
The mixed-methods approach combined qualitative and quantitative analyses. Study One included structured interviews with 50 consumers to explore drivers, barriers and factors affecting cryptocurrency adoption. Study Two relied on data from a questionnaire survey and structural equation modeling to test the hypotheses.
Findings
The results confirm that anxiety weakens trust in cryptocurrency while facilitating conditions, social influence and ethical considerations strengthen this trust. Trust in cryptocurrencies’ worth also positively affects consumers’ intention to use this medium of exchange. The study also reveals that perceived risk moderates the relationship between trust in cryptocurrency and intention to use.
Originality/value
This study applied mixed methods to comprehensively analyze cryptocurrency adoption and trust and produce a nuanced understanding of related behavior. The findings connect theories with cryptocurrency adoption contexts to clarify what drives consumer comportment.
ER  -