Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Rodrigues, P., Sousa, A. & Brochado, A. (2025). Cryptocurrencies in Portugal: Trust and adoption among young adults. International Journal of Bank Marketing. 43 (10), 2136-2165
Exportar Referência (IEEE) 
P. Rodrigues et al.,  "Cryptocurrencies in Portugal: Trust and adoption among young adults", in Int. Journal of Bank Marketing, vol. 43, no. 10, pp. 2136-2165, 2025
Exportar BibTeX 
@article{rodrigues2025_1773419417153,
	author = "Rodrigues, P. and Sousa, A. and Brochado, A.",
	title = "Cryptocurrencies in Portugal: Trust and adoption among young adults",
	journal = "International Journal of Bank Marketing",
	year = "2025",
	volume = "43",
	number = "10",
	doi = "10.1108/IJBM-05-2024-0266",
	pages = "2136-2165",
	url = "https://www.emerald.com/insight/publication/issn/0265-2323"
}
Exportar RIS 
TY  - JOUR
TI  - Cryptocurrencies in Portugal: Trust and adoption among young adults
T2  - International Journal of Bank Marketing
VL  - 43
IS  - 10
AU  - Rodrigues, P.
AU  - Sousa, A.
AU  - Brochado, A.
PY  - 2025
SP  - 2136-2165
SN  - 0265-2323
DO  - 10.1108/IJBM-05-2024-0266
UR  - https://www.emerald.com/insight/publication/issn/0265-2323
AB  - Purpose
This study sought to fill research gaps by exploring consumers’ paradoxically declining trust in cryptocurrencies despite stable purchase intentions and examining how trust in cryptocurrency adoption and trust-enhancing mechanisms influence consumer behavior.
Design/methodology/approach
The mixed-methods approach combined qualitative and quantitative analyses. Study One included structured interviews with 50 consumers to explore drivers, barriers and factors affecting cryptocurrency adoption. Study Two relied on data from a questionnaire survey and structural equation modeling to test the hypotheses.
Findings
The results confirm that anxiety weakens trust in cryptocurrency while facilitating conditions, social influence and ethical considerations strengthen this trust. Trust in cryptocurrencies’ worth also positively affects consumers’ intention to use this medium of exchange. The study also reveals that perceived risk moderates the relationship between trust in cryptocurrency and intention to use.
Originality/value
This study applied mixed methods to comprehensively analyze cryptocurrency adoption and trust and produce a nuanced understanding of related behavior. The findings connect theories with cryptocurrency adoption contexts to clarify what drives consumer comportment.
ER  -