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Pavoni, A. (2025). Un-mastering life: Law, value and locality in natural wine ontology. In Pablo Alonso González, Eva Parga Dans (Ed.), Uncorked: Negotiating science and belief in the natural wine movement. (pp. 37-53).: Springer.
A. Pavoni, "Un-mastering life: Law, value and locality in natural wine ontology", in Uncorked: Negotiating science and belief in the natural wine movement, Pablo Alonso González, Eva Parga Dans, Ed., Springer, 2025, pp. 37-53
@incollection{pavoni2025_1776369540099,
author = "Pavoni, A.",
title = "Un-mastering life: Law, value and locality in natural wine ontology",
chapter = "",
booktitle = "Uncorked: Negotiating science and belief in the natural wine movement",
year = "2025",
volume = "",
series = "",
edition = "",
pages = "37-37",
publisher = "Springer",
address = "",
url = "https://link.springer.com/book/10.1007/978-3-031-87857-2"
}
TY - CHAP TI - Un-mastering life: Law, value and locality in natural wine ontology T2 - Uncorked: Negotiating science and belief in the natural wine movement AU - Pavoni, A. PY - 2025 SP - 37-53 DO - 10.1007/978-3-031-87857-2_3 UR - https://link.springer.com/book/10.1007/978-3-031-87857-2 AB - The chapter attends to the epistemological and ontological premises that feed natural wine and its ethical potentials. Wine, I argue, poses a fundamental problem: how to articulate the relationship between land, life, and value in its production and consumption. In capitalist modernity, this problem has been framed as one of controlling “natural limitations” via law, science, and technology. This model is reproduced, significant differences notwithstanding, in contemporary ‘conventional’ winemaking, whether brand- or terroir-oriented. Natural wine, I suggest, provides an ingenious reformulation of this problem. To expose this point, I mobilise the notions of soil, vitality, and ‘surplus-value of life’, and compare the nonconventional approaches to normativity of medieval monasticism and First Nations ontologies. The text ends by wondering whether the current debate on natural wine certification may have a deeper significance than is usually thought. ER -
English