Export Publication

The publication can be exported in the following formats: APA (American Psychological Association) reference format, IEEE (Institute of Electrical and Electronics Engineers) reference format, BibTeX and RIS.

Export Reference (APA) 
Machado, M., Dias, Á., Patuleia, M. & Pereira, L. (2025). A model of marketing-driven innovation in lifestyle tourism businesses. Journal of Tourism, Heritage and Services Marketing. 11 (1), 21-33
Export Reference (IEEE) 
M. Machado et al.,  "A model of marketing-driven innovation in lifestyle tourism businesses", in Journal of Tourism, Heritage and Services Marketing, vol. 11, no. 1, pp. 21-33, 2025
Export BibTeX 
@article{machado2025_1764926835790,
	author = "Machado, M. and Dias, Á. and Patuleia, M. and Pereira, L.",
	title = "A model of marketing-driven innovation in lifestyle tourism businesses",
	journal = "Journal of Tourism, Heritage and Services Marketing",
	year = "2025",
	volume = "11",
	number = "1",
	doi = "10.5281/zenodo.15651896",
	pages = "21-33",
	url = "https://www.jthsm.gr/"
}
Export RIS 
TY  - JOUR
TI  - A model of marketing-driven innovation in lifestyle tourism businesses
T2  - Journal of Tourism, Heritage and Services Marketing
VL  - 11
IS  - 1
AU  - Machado, M.
AU  - Dias, Á.
AU  - Patuleia, M.
AU  - Pereira, L.
PY  - 2025
SP  - 21-33
SN  - 2529-1947
DO  - 10.5281/zenodo.15651896
UR  - https://www.jthsm.gr/
AB  - Purpose: The research investigates the direct and indirect effects of marketing capabilities on innovation in lifestyle tourism businesses. It also explores the mediating effects of entrepreneurial self-efficacy, intense positive emotions, and proactivity affect lifestyle entrepreneurship.
Methods: To test the conceptual model survey data were used with a sample of 187 entrepreneurs operating in lifestyle tourism in Portugal. The model was examined using a Partial Least Squares Structural Equation modelling (PLS-SEM).
Results: It was found that marketing capabilities’s impact on innovation is direct and indirect, showing that entrepreneurial self-efficacy, positive emotions, and proactivity play a key part in the link between marketing capabilities and innovation.
Implications: By adding self-efficacy, emotions, and proactivity to the effects of marketing on innovation, the study advances the study on lifestyle entrepreneurship in tourism. In particular, the study highlights the key role of self-efficacy, emotions, and proactivity. This research describes important characteristics of lifestyle tourism entrepreneurs, providing important insights regarding psychological and behavioural factors mediating the link between marketing capabilities and innovation.
ER  -