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Kaate, I., Salminen, J., Jung, S., Xuan, T., Azem, J., Santos, J. M....Jansen, B. (2025). When personas talk to you: Evaluating the evolution of user personas from static profiles to conversational user interfaces. In Nunes N., Nisi V., Oakley I., Yang Q., Zheng C. (Ed.), DIS '25: Proceedings of the 2025 ACM Designing Interactive Systems Conference (pp. 2350?2372). ACM - Association for Computing Machinery. https://doi.org/10.1145/3715336.3735676

I. Kaate et al.,  "When personas talk to you: Evaluating the evolution of user personas from static profiles to conversational user interfaces", in DIS '25: Proc. of the 2025 ACM Designing Interactive Systems Conf., Nunes N., Nisi V., Oakley I., Yang Q., Zheng C., Ed., Madeira, ACM - Association for Computing Machinery, 2025, pp. 2350-2372

@inproceedings{kaate2025_1794405175015,
	author = "Kaate, I. and Salminen, J. and Jung, S. and Xuan, T. and Azem, J. and Santos, J. M. and Jansen, B.",
	title = "When personas talk to you: Evaluating the evolution of user personas from static profiles to conversational user interfaces",
	booktitle = "DIS '25: Proceedings of the 2025 ACM Designing Interactive Systems Conference",
	year = "2025",
	editor = "Nunes N., Nisi V., Oakley I., Yang Q., Zheng C.",
	volume = "",
	number = "",
	series = "",
	doi = "10.1145/3715336.3735676",
	pages = "2350-2372",
	publisher = "ACM - Association for Computing Machinery",
	address = "Madeira",
	organization = "",
	url = "https://dis.acm.org/2025/publications/"
}

TY  - CPAPER
TI  - When personas talk to you: Evaluating the evolution of user personas from static profiles to conversational user interfaces
T2  - DIS '25: Proceedings of the 2025 ACM Designing Interactive Systems Conference
AU  - Kaate, I.
AU  - Salminen, J.
AU  - Jung, S.
AU  - Xuan, T.
AU  - Azem, J.
AU  - Santos, J. M.
AU  - Jansen, B.
PY  - 2025
SP  - 2350-2372
DO  - 10.1145/3715336.3735676
CY  - Madeira
UR  - https://dis.acm.org/2025/publications/
AB  - The development of persona systems provides a possibility for end users to interact with different persona modalities. In a 54-participant randomized controlled experiment, we compare two persona interaction modalities, document and dialogue personas, both generated using AI approaches from survey data. Overall, dialogue personas appear to be perceived more favorably than document personas. However, document personas exhibit a wider range of perceptions, suggesting that experiences with document personas are more polarizing among users. The document personas had higher transparency and were perceived as more complete, but the task completion was perceived as more difficult, although the task success rate was higher. The dialogue personas were perceived as more usable, with a higher System Usability Scale score, and more enjoyable. Our findings provide critical insights into the increasingly important area of persona interaction modalities and the broad paradigm of human-persona interaction.
ER  -