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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Reis, J. P. & Henriques, D. (2025). People and Planet First: Testing an approach to place branding in the Dão wine region. JANUS.NET. 15  (2, TD2), 73-93
Exportar Referência (IEEE) 
J. P. Reis and D. M. Quintela,  "People and Planet First: Testing an approach to place branding in the Dão wine region", in JANUS.NET, vol. 15 , no. 2, TD2, pp. 73-93, 2025
Exportar BibTeX 
@article{reis2025_1765159923948,
	author = "Reis, J. P. and Henriques, D.",
	title = "People and Planet First: Testing an approach to place branding in the Dão wine region",
	journal = "JANUS.NET",
	year = "2025",
	volume = "15 ",
	number = "2, TD2",
	doi = "10.26619/1647-7251.DT0125.4",
	pages = "73-93",
	url = "https://janusnet-ojs.autonoma.pt/index.php/janus/index"
}
Exportar RIS 
TY  - JOUR
TI  - People and Planet First: Testing an approach to place branding in the Dão wine region
T2  - JANUS.NET
VL  - 15 
IS  - 2, TD2
AU  - Reis, J. P.
AU  - Henriques, D.
PY  - 2025
SP  - 73-93
SN  - 1647-7251
DO  - 10.26619/1647-7251.DT0125.4
UR  - https://janusnet-ojs.autonoma.pt/index.php/janus/index
AB  - This article suggests a new approach to place branding and place marketing, applied to a case study –the Dão Wine region –and focused on People and Planet, rather than on consumer or customer-centric approaches, which have been used extensively in marketing.  Methodology includes literature review, data collection, interviews, empathy maps and field observation in the region. Main findings show the relevance of an expanded perspective of People and Planet marketing mix applied to place brands and place marketing versus the traditional approach used in commercial brands.
ER  -