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Marques, S., Cardoso, M. & Palma, A. (2013). Environmental factors and satisfaction in a specialty store. International Review of Retail, Distribution and Consumer Research. 23 (4), 456-474
S. M. Marques et al., "Environmental factors and satisfaction in a specialty store", in Int. Review of Retail, Distribution and Consumer Research, vol. 23, no. 4, pp. 456-474, 2013
@article{marques2013_1732203277436, author = "Marques, S. and Cardoso, M. and Palma, A.", title = "Environmental factors and satisfaction in a specialty store", journal = "International Review of Retail, Distribution and Consumer Research", year = "2013", volume = "23", number = "4", doi = "10.1080/09593969.2013.785442", pages = "456-474", url = "http://www.tandfonline.com/doi/abs/10.1080/09593969.2013.785442" }
TY - JOUR TI - Environmental factors and satisfaction in a specialty store T2 - International Review of Retail, Distribution and Consumer Research VL - 23 IS - 4 AU - Marques, S. AU - Cardoso, M. AU - Palma, A. PY - 2013 SP - 456-474 SN - 0959-3969 DO - 10.1080/09593969.2013.785442 UR - http://www.tandfonline.com/doi/abs/10.1080/09593969.2013.785442 AB - Given the intense competition experienced in the sector, retailers have been designing strategies to create an environment conducive to consumer satisfaction and purchase, particularly in supermarkets and hypermarkets. This paper develops a conceptualization of customer satisfaction based on field data collected in a specialty store, focusing on the relative importance of the environmental factors on satisfaction. The results show that the most important environmental determinant of customer satisfaction is the variety of products. The help from employees, lighting, layout and design also stand out from the set of stimuli considered. ER -