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Carvalho, I., Loureiro, S. M. C., Stanislav Ivanov, Peter Björk & Faruk Seyitoğlu (2025). Beyond human touch: evaluating the effectiveness of AI, human, and hybrid-generated tourism promotional texts. Journal of Hospitality and Tourism Insights. 8 (10), 3804-3824
I. Carvalho et al., "Beyond human touch: evaluating the effectiveness of AI, human, and hybrid-generated tourism promotional texts", in Journal of Hospitality and Tourism Insights, vol. 8, no. 10, pp. 3804-3824, 2025
@article{carvalho2025_1766446234414,
author = "Carvalho, I. and Loureiro, S. M. C. and Stanislav Ivanov and Peter Björk and Faruk Seyitoğlu",
title = "Beyond human touch: evaluating the effectiveness of AI, human, and hybrid-generated tourism promotional texts",
journal = "Journal of Hospitality and Tourism Insights",
year = "2025",
volume = "8",
number = "10",
doi = "10.1108/JHTI-01-2025-0126",
pages = "3804-3824"
}
TY - JOUR TI - Beyond human touch: evaluating the effectiveness of AI, human, and hybrid-generated tourism promotional texts T2 - Journal of Hospitality and Tourism Insights VL - 8 IS - 10 AU - Carvalho, I. AU - Loureiro, S. M. C. AU - Stanislav Ivanov AU - Peter Björk AU - Faruk Seyitoğlu PY - 2025 SP - 3804-3824 SN - 2514-9792 DO - 10.1108/JHTI-01-2025-0126 ER -
English