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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Rosado-Pinto, F. & Loureiro, S. M. C. (2026). Brand authenticity: conceptualization and future directions. In Lia Zarantonello,Daniela Andreini (Ed.), The Sage handbook of brand management.: Sage.
Exportar Referência (IEEE) 
F. D. Pinto and S. M. Loureiro,  "Brand authenticity: conceptualization and future directions", in The Sage handbook of brand management, Lia Zarantonello,Daniela Andreini, Ed., Sage, 2026
Exportar BibTeX 
@incollection{pinto2026_1771871842019,
	author = "Rosado-Pinto, F. and Loureiro, S. M. C.",
	title = "Brand authenticity: conceptualization and future directions",
	chapter = "",
	booktitle = "The Sage handbook of brand management",
	year = "2026",
	volume = "",
	series = "",
	edition = "",
	publisher = "Sage",
	address = "",
	url = "https://us.sagepub.com/en-us/nam/the-sage-handbook-of-brand-management/book289737"
}
Exportar RIS 
TY  - CHAP
TI  - Brand authenticity: conceptualization and future directions
T2  - The Sage handbook of brand management
AU  - Rosado-Pinto, F.
AU  - Loureiro, S. M. C.
PY  - 2026
UR  - https://us.sagepub.com/en-us/nam/the-sage-handbook-of-brand-management/book289737
AB  - Authenticity plays a critical role in contemporary society (Lehman et al., 2019). In the
last 20 years, academic research about the topic has grown significantly both in marketing
and in related fields (Campagna et al., 2023; Nunes et al., 2021), as people value authentic
products, services and experiences (Fritz et al., 2017). The study of authenticity has been
common to different fields of research, namely, management, anthropology, philosophy,
sociology, psychology or marketing (Bruhn et al., 2012; Fritz et al., 2017; Kovács, 2019;
Lehman et al., 2019; Nunes et al., 2021). According to Fritz et al. (2017), in philosophy,
authenticity is linked to moral behavior and, within sociology, the concept is mainly
perceived as a social construction. In anthropology, authenticity is related with the
preservation of beliefs, values and cultural norms and in psychology “authenticity is
rooted in subjective internal experiences that have implications for one´s self-knowledge,
understanding and relationship behavior” (Fritz et al., 2017, p. 326).

ER  -