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Rosado-Pinto, F. & Loureiro, S. M. C. (2025). Brand authenticity: conceptualization and future directions. In The Sage Handbook of Brand Management.
F. D. Pinto and S. M. Loureiro, "Brand authenticity: conceptualization and future directions", in The Sage Handbook of Brand Management, 2025
@incollection{pinto2025_1766474023296,
author = "Rosado-Pinto, F. and Loureiro, S. M. C.",
title = "Brand authenticity: conceptualization and future directions",
chapter = "",
booktitle = "The Sage Handbook of Brand Management",
year = "2025",
volume = "",
series = "",
edition = "",
publisher = "",
address = "",
url = "https://uk.sagepub.com/en-gb/eur/the-sage-handbook-of-brand-management/book289737#contents"
}
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