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Zhang, A., Loureiro, S. M. C. & Guerreiro, J. (2025). Beyond interaction: Examining brand social intimacy in human-AI relationships. In Flavián, Carlos (Ed.), Proceedings of AIRSI2025 (pp. 105?107). AIRSI.
A. Zhang et al., "Beyond interaction: Examining brand social intimacy in human-AI relationships ", in Proc. of AIRSI2025, Flavián, Carlos, Ed., Saragoza, AIRSI, 2025, pp. 105-107
@inproceedings{zhang2025_1792753588643,
author = "Zhang, A. and Loureiro, S. M. C. and Guerreiro, J.",
title = "Beyond interaction: Examining brand social intimacy in human-AI relationships ",
booktitle = "Proceedings of AIRSI2025",
year = "2025",
editor = "Flavián, Carlos",
volume = "",
number = "",
series = "",
pages = "105-107",
publisher = "AIRSI",
address = "Saragoza",
organization = "Saragoza University",
url = "https://airsi.es/2025-welcome/"
}
TY - CPAPER TI - Beyond interaction: Examining brand social intimacy in human-AI relationships T2 - Proceedings of AIRSI2025 AU - Zhang, A. AU - Loureiro, S. M. C. AU - Guerreiro, J. PY - 2025 SP - 105-107 CY - Saragoza UR - https://airsi.es/2025-welcome/ AB - Social intimacy refers to high-quality interactions and close relationships with significant others, including spouses, friends, and family members (Miller & Lefcourt, 1982). In today's digitally connected environment, individuals are embedded in social media and online networks, which significantly influence intimate interactions, engagement, and information exchange (Zhang & Ling, 2015). ER -
English