Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Rodrigues, M. B., Loureiro, S. M. C. & Beatriz Cruz (2025). AI-Driven Advertising: Enhancing Brand Evangelism through Coolness. In AIRSI 2025.
Exportar Referência (IEEE) 
M. D. Rodrigues et al.,  "AI-Driven Advertising: Enhancing Brand Evangelism through Coolness", in AIRSI 2025, 2025
Exportar BibTeX 
@inproceedings{rodrigues2025_1769473741970,
	author = "Rodrigues, M. B. and Loureiro, S. M. C. and Beatriz Cruz",
	title = "AI-Driven Advertising: Enhancing Brand Evangelism through Coolness",
	booktitle = "AIRSI 2025",
	year = "2025",
	editor = "",
	volume = "",
	number = "",
	series = "",
	publisher = "",
	address = "",
	organization = ""
}
Exportar RIS 
TY  - CPAPER
TI  - AI-Driven Advertising: Enhancing Brand Evangelism through Coolness
T2  - AIRSI 2025
AU  - Rodrigues, M. B.
AU  - Loureiro, S. M. C.
AU  - Beatriz Cruz
PY  - 2025
ER  -