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Gaspar, J.M, Loureiro, S. M. C. & Rosado-Pinto, F. (2025). Gamification enhances the customer engagement: A theoretical framework. In Conference book proceedings of 18th Annual Conference of the EuroMed Academy of Business: Exploring New Horizons in Business and Managem.
J. M. Gaspar et al., "Gamification enhances the customer engagement: A theoretical framework", in Conf. book proceedings of 18th Annu. Conf. of the EuroMed Academy of Business: Exploring New Horizons in Business and Managem, 2025
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author = "Gaspar, J.M and Loureiro, S. M. C. and Rosado-Pinto, F.",
title = "Gamification enhances the customer engagement: A theoretical framework",
booktitle = "Conference book proceedings of 18th Annual Conference of the EuroMed Academy of Business: Exploring New Horizons in Business and Managem",
year = "2025",
editor = "",
volume = "",
number = "",
series = "",
publisher = "",
address = "",
organization = ""
}
TY - CPAPER TI - Gamification enhances the customer engagement: A theoretical framework T2 - Conference book proceedings of 18th Annual Conference of the EuroMed Academy of Business: Exploring New Horizons in Business and Managem AU - Gaspar, J.M AU - Loureiro, S. M. C. AU - Rosado-Pinto, F. PY - 2025 ER -
English