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The publication can be exported in the following formats: APA (American Psychological Association) reference format, IEEE (Institute of Electrical and Electronics Engineers) reference format, BibTeX and RIS.

Export Reference (APA) 
Gaspar, J.M, Loureiro, S. M. C. & Rosado-Pinto, F. (2025). Gamification enhances the customer engagement: A theoretical framework. In Conference book proceedings of 18th Annual Conference of the EuroMed Academy of Business: Exploring New Horizons in Business and Managem.
Export Reference (IEEE) 
J. M. Gaspar et al.,  "Gamification enhances the customer engagement: A theoretical framework", in Conf. book proceedings of 18th Annu. Conf. of the EuroMed Academy of Business: Exploring New Horizons in Business and Managem, 2025
Export BibTeX 
@inproceedings{gaspar2025_1769660489732,
	author = "Gaspar, J.M and Loureiro, S. M. C. and Rosado-Pinto, F.",
	title = "Gamification enhances the customer engagement: A theoretical framework",
	booktitle = "Conference book proceedings of 18th Annual Conference of the EuroMed Academy of Business: Exploring New Horizons in Business and Managem",
	year = "2025",
	editor = "",
	volume = "",
	number = "",
	series = "",
	publisher = "",
	address = "",
	organization = ""
}
Export RIS 
TY  - CPAPER
TI  - Gamification enhances the customer engagement: A theoretical framework
T2  - Conference book proceedings of 18th Annual Conference of the EuroMed Academy of Business: Exploring New Horizons in Business and Managem
AU  - Gaspar, J.M
AU  - Loureiro, S. M. C.
AU  - Rosado-Pinto, F.
PY  - 2025
ER  -