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The publication can be exported in the following formats: APA (American Psychological Association) reference format, IEEE (Institute of Electrical and Electronics Engineers) reference format, BibTeX and RIS.

Export Reference (APA) 
Beatriz Brito & Loureiro, S. M. C. (2025). The impact of brand coolness on compassionate responses in charity shock advertising. In Conference book proceedings of 18th Annual Conference of the EuroMed Academy of Business: Exploring New Horizons in Business and Management .
Export Reference (IEEE) 
B. Brito and S. M. Loureiro,  "The impact of brand coolness on compassionate responses in charity shock advertising", in Conf. book proceedings of 18th Annu. Conf. of the EuroMed Academy of Business: Exploring New Horizons in Business and Management , 2025
Export BibTeX 
@inproceedings{brito2025_1769660489629,
	author = "Beatriz Brito and Loureiro, S. M. C.",
	title = "The impact of brand coolness on compassionate responses in charity shock advertising",
	booktitle = "Conference book proceedings of 18th Annual Conference of the EuroMed Academy of Business: Exploring New Horizons in Business and Management ",
	year = "2025",
	editor = "",
	volume = "",
	number = "",
	series = "",
	publisher = "",
	address = "",
	organization = ""
}
Export RIS 
TY  - CPAPER
TI  - The impact of brand coolness on compassionate responses in charity shock advertising
T2  - Conference book proceedings of 18th Annual Conference of the EuroMed Academy of Business: Exploring New Horizons in Business and Management 
AU  - Beatriz Brito
AU  - Loureiro, S. M. C.
PY  - 2025
ER  -