Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Beatriz Brito & Loureiro, S. M. C. (2025). The impact of brand coolness on compassionate responses in charity shock advertising. In Conference book proceedings of 18th Annual Conference of the EuroMed Academy of Business: Exploring New Horizons in Business and Management .
Exportar Referência (IEEE) 
B. Brito and S. M. Loureiro,  "The impact of brand coolness on compassionate responses in charity shock advertising", in Conf. book proceedings of 18th Annu. Conf. of the EuroMed Academy of Business: Exploring New Horizons in Business and Management , 2025
Exportar BibTeX 
@inproceedings{brito2025_1773205380117,
	author = "Beatriz Brito and Loureiro, S. M. C.",
	title = "The impact of brand coolness on compassionate responses in charity shock advertising",
	booktitle = "Conference book proceedings of 18th Annual Conference of the EuroMed Academy of Business: Exploring New Horizons in Business and Management ",
	year = "2025",
	editor = "",
	volume = "",
	number = "",
	series = "",
	publisher = "",
	address = "",
	organization = ""
}
Exportar RIS 
TY  - CPAPER
TI  - The impact of brand coolness on compassionate responses in charity shock advertising
T2  - Conference book proceedings of 18th Annual Conference of the EuroMed Academy of Business: Exploring New Horizons in Business and Management 
AU  - Beatriz Brito
AU  - Loureiro, S. M. C.
PY  - 2025
ER  -