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yildiz, D., Loureiro, S. M. C. & Guerreiro, J. (2025). Human, virtual, or both? A systematic literature review on influencer marketing in the metaverse. In Conference book proceedings of 18th Annual Conference of the EuroMed Academy of Business: Exploring New Horizons in Business and Management.
D. Yildiz et al., "Human, virtual, or both? A systematic literature review on influencer marketing in the metaverse", in Conf. book proceedings of 18th Annu. Conf. of the EuroMed Academy of Business: Exploring New Horizons in Business and Management, 2025
@inproceedings{yildiz2025_1773199284683,
author = "yildiz, D. and Loureiro, S. M. C. and Guerreiro, J.",
title = "Human, virtual, or both? A systematic literature review on influencer marketing in the metaverse",
booktitle = "Conference book proceedings of 18th Annual Conference of the EuroMed Academy of Business: Exploring New Horizons in Business and Management",
year = "2025",
editor = "",
volume = "",
number = "",
series = "",
publisher = "",
address = "",
organization = ""
}
TY - CPAPER TI - Human, virtual, or both? A systematic literature review on influencer marketing in the metaverse T2 - Conference book proceedings of 18th Annual Conference of the EuroMed Academy of Business: Exploring New Horizons in Business and Management AU - yildiz, D. AU - Loureiro, S. M. C. AU - Guerreiro, J. PY - 2025 ER -
English