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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Yildiz, D., Loureiro, S. M. C. & Guerreiro, J. (2025). Human, virtual, or both?: A systematic literature review on influencer marketing in the metaverse. In Demetris Vrontis,  Yaakov Weber,  Evangelos Tsoukatos (Ed.), 18th. Conference Book of Proceedings (pp. 1532?1535). Euromed Press.
Exportar Referência (IEEE) 
D. Yildiz et al.,  "Human, virtual, or both?: A systematic literature review on influencer marketing in the metaverse", in 18th. Conf. Book of Proc., Demetris Vrontis,  Yaakov Weber,  Evangelos Tsoukatos, Ed., Euromed Press, 2025, pp. 1532-1535
Exportar BibTeX 
@inproceedings{yildiz2025_1789164252883,
	author = "Yildiz, D. and Loureiro, S. M. C. and Guerreiro, J.",
	title = "Human, virtual, or both?: A systematic literature review on influencer marketing in the metaverse",
	booktitle = "18th. Conference Book of Proceedings",
	year = "2025",
	editor = "Demetris Vrontis,  Yaakov Weber,  Evangelos Tsoukatos",
	volume = "",
	number = "",
	series = "",
	pages = "1532-1535",
	publisher = "Euromed Press",
	address = "",
	organization = "Euromed Academy",
	url = "https://euromedacademy.org/book-of-proceedings/"
}
Exportar RIS 
TY  - CPAPER
TI  - Human, virtual, or both?: A systematic literature review on influencer marketing in the metaverse
T2  - 18th. Conference Book of Proceedings
AU  - Yildiz, D.
AU  - Loureiro, S. M. C.
AU  - Guerreiro, J.
PY  - 2025
SP  - 1532-1535
SN  - 2547-8516
UR  - https://euromedacademy.org/book-of-proceedings/
AB  - Influencers within the metaverse represent a burgeoning topic in the discipline of marketing. This topic particularly captivates the interest of numerous scholars and industry professionals due to the simultaneous existence of human and virtual influencers within the metaverse. There is a need for a methodical approach to the examination and synthesis of academic literature within this emerging domain. This research adopts a systematic review of the literature (Tranfield et al., 2003; Loureiro et al., 2020), drawing upon 217 pertinent Web of Science and Scopus articles. The research provides relevant research themes, methodologies, theoretical frameworks, variables, antecedents, consequences, managerial implications, and potential avenues for further study.
ER  -