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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Santos, R. B., Costa, B. F. & Oliveira, H. (N/A). “The Worst Is When You Peel It and See That There Is a Worm”: A Network Semantic Analysis of Online Reactions Following Control Portugal’s Controversial Instagram Post. Journal of Media Ethics: Exploring Questions of Media Morality. 0 (0), 1-18
Exportar Referência (IEEE) 
R. B. Santos et al.,  "“The Worst Is When You Peel It and See That There Is a Worm”: A Network Semantic Analysis of Online Reactions Following Control Portugal’s Controversial Instagram Post", in Journal of Media Ethics: Exploring Questions of Media Morality, vol. 0, no. 0, pp. 1-18, N/A
Exportar BibTeX 
@article{santosN/A_1766781108339,
	author = "Santos, R. B. and Costa, B. F. and Oliveira, H.",
	title = "“The Worst Is When You Peel It and See That There Is a Worm”: A Network Semantic Analysis of Online Reactions Following Control Portugal’s Controversial Instagram Post",
	journal = "Journal of Media Ethics: Exploring Questions of Media Morality",
	year = "N/A",
	volume = "0",
	number = "0",
	doi = "10.1080/23736992.2025.2608239",
	pages = "1-18",
	url = "https://doi.org/10.1080/23736992.2025.2608239"
}
Exportar RIS 
TY  - JOUR
TI  - “The Worst Is When You Peel It and See That There Is a Worm”: A Network Semantic Analysis of Online Reactions Following Control Portugal’s Controversial Instagram Post
T2  - Journal of Media Ethics: Exploring Questions of Media Morality
VL  - 0
IS  - 0
AU  - Santos, R. B.
AU  - Costa, B. F.
AU  - Oliveira, H.
PY  - N/A
SP  - 1-18
SN  - 2373-6992
DO  - 10.1080/23736992.2025.2608239
UR  - https://doi.org/10.1080/23736992.2025.2608239
AB  - This study analyzes the followers’ reactions to Control Portugal, which removed a humorous post from its Instagram page within hours after it was perceived by the public as transphobic. Semantic network analysis was used to identify key themes and discourse patterns in 9384 comments. The findings show that the brand’s distinctive authenticity split public opinion. Some users found the post offensive, whereas others viewed its removal as an act of censorship. After the official apology, the brand’s calculated return to humor and authenticity helped stabilize the conversation in parts of the network, easing the initial polarization. The case study thus highlights the importance of brands designing communication strategies that combine creativity with social responsibility and that ensure digital brand management not only mobilizes but also respects ethical principles.
ER  -