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Export Reference (APA) 
Bilro, R.G. (2025). AI-driven content strategies: enhancing consumer engagement and loyalty. 2025 Global Marketing Conference at Hong-Kong.
Export Reference (IEEE) 
R. J. Bilro,  "AI-driven content strategies: enhancing consumer engagement and loyalty", in 2025 Global Marketing Conf. at Hong-Kong, Hong-Kong, 2025
Export BibTeX 
@misc{bilro2025_1768314063131,
	author = "Bilro, R.G.",
	title = "AI-driven content strategies: enhancing consumer engagement and loyalty",
	year = "2025",
	howpublished = "Both (printed and digital)",
	url = "https://2025gmc.imweb.me/"
}
Export RIS 
TY  - CPAPER
TI  - AI-driven content strategies: enhancing consumer engagement and loyalty
T2  - 2025 Global Marketing Conference at Hong-Kong
AU  - Bilro, R.G.
PY  - 2025
CY  - Hong-Kong
UR  - https://2025gmc.imweb.me/
AB  - This study investigates the impact of Self-Brand Connection, AI-Driven Personalization, Content Relevance, and Content Effectiveness on Online Brand Customer Engagement (OBCE), and how OBCE influences Purchase Intention and Brand Advocacy. Using quantitative methods and a questionnaire survey, data is collected from online consumers. The findings intends to validate the proposed conceptual model, highlighting the critical role of AI-enhanced content in shaping consumer behaviors and enhancing marketing strategies. The study underscores the transformative potential of AI in digital marketing.
ER  -