Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Bilro, R.G. (2025). The influence of AI-powered personalization on brand loyalty in the fashion industry. 2025 Global Marketing Conference at Hong-Kong.
Exportar Referência (IEEE) 
R. J. Bilro,  "The influence of AI-powered personalization on brand loyalty in the fashion industry", in 2025 Global Marketing Conf. at Hong-Kong, Hong-Kong, 2025
Exportar BibTeX 
@misc{bilro2025_1773398885878,
	author = "Bilro, R.G.",
	title = "The influence of AI-powered personalization on brand loyalty in the fashion industry",
	year = "2025",
	howpublished = "Ambos (impresso e digital)",
	url = "https://2025gmc.imweb.me/"
}
Exportar RIS 
TY  - CPAPER
TI  - The influence of AI-powered personalization on brand loyalty in the fashion industry
T2  - 2025 Global Marketing Conference at Hong-Kong
AU  - Bilro, R.G.
PY  - 2025
CY  - Hong-Kong
UR  - https://2025gmc.imweb.me/
AB  - This study explores the impact of AI-driven personalization on brand loyalty in the fashion industry. It examines how emotional connection (EC) and self-brand connection (SBC) influence online brand consumer engagement (OBCE) through personalized direct marketing campaigns. Using a quantitative survey and regression analysis, the research aims to validate the model and provide insights into enhancing consumer loyalty. This study fills a gap by focusing on the relationship between AI-driven personalization and brand loyalty in direct marketing campaigns.
ER  -