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The publication can be exported in the following formats: APA (American Psychological Association) reference format, IEEE (Institute of Electrical and Electronics Engineers) reference format, BibTeX and RIS.

Export Reference (APA) 
Bashmachenkova, I., Dias, Á. L. & Pereira, L. (N/A). Assessing the UNESCO brand: A customer-based brand equity perspective on world heritage tourism. Journal of Cultural Heritage Management and Sustainable Development. N/A
Export Reference (IEEE) 
I. Bashmachenkova et al.,  "Assessing the UNESCO brand: A customer-based brand equity perspective on world heritage tourism", in Journal of Cultural Heritage Management and Sustainable Development, vol. N/A, N/A
Export BibTeX 
@article{bashmachenkovaN/A_1771853736306,
	author = "Bashmachenkova, I. and Dias, Á. L. and Pereira, L.",
	title = "Assessing the UNESCO brand: A customer-based brand equity perspective on world heritage tourism",
	journal = "Journal of Cultural Heritage Management and Sustainable Development",
	year = "N/A",
	volume = "N/A",
	number = "",
	doi = "10.1108/JCHMSD-09-2024-0207",
	url = "https://www.emerald.com/jchmsd"
}
Export RIS 
TY  - JOUR
TI  - Assessing the UNESCO brand: A customer-based brand equity perspective on world heritage tourism
T2  - Journal of Cultural Heritage Management and Sustainable Development
VL  - N/A
AU  - Bashmachenkova, I.
AU  - Dias, Á. L.
AU  - Pereira, L.
PY  - N/A
SN  - 2044-1266
DO  - 10.1108/JCHMSD-09-2024-0207
UR  - https://www.emerald.com/jchmsd
AB  - Purpose
The purpose of this study is to examine the impact of various dimensions of brand equity, namely brand image, brand awareness, brand loyalty and brand quality, on travel intentions and brand value of United Nations Educational, Scientific and Cultural Organization (UNESCO) World Heritage Sites (WHSs).
Design/methodology/approach
The research employs a quantitative approach, utilizing a survey to collect data from tourists who have visited at least one UNESCO WHS. The data were analyzed using partial least squares structural equation modeling to test the proposed hypotheses.
Findings
The results indicate that destination brand quality and destination brand loyalty positively influence both destination brand value and travel intentions. However, destination brand awareness and destination brand image were found to have no significant impact on either brand value or travel intentions.
Practical implications
The findings suggest that destination managers should prioritize enhancing the quality of visitor experiences and fostering loyalty to attract more tourists to WHSs. The study also highlights the importance of effective communication strategies to increase brand awareness and create a strong brand image for these sites.
Originality/value
The study contributes to the existing literature by providing empirical evidence on the relationship between different dimensions of brand equity and travel intentions in the specific context of UNESCO WHSs. The findings offer valuable insights for destination managers and policymakers in their efforts to promote and preserve these culturally and historically significant sites.
ER  -