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Export Reference (APA) 
Rovai, S., Tavares, S. M. & Shroff, P. (2025). CREATING VALUE AND GROWTH VIA FEMALE ENTREPRENEUR-LED SUSTAINABLE BRANDS: CONNECTING GLOBAL MARKET ENTRY, NETWORK BUILDING TECHNIQUES, AND PURPOSE-DRIVEN BUSINESS. EURAM- European Academy of Management 2025.
Export Reference (IEEE) 
S. Rovai et al.,  "CREATING VALUE AND GROWTH VIA FEMALE ENTREPRENEUR-LED SUSTAINABLE BRANDS: CONNECTING GLOBAL MARKET ENTRY, NETWORK BUILDING TECHNIQUES, AND PURPOSE-DRIVEN BUSINESS", in EURAM- European Academy of Management 2025, florença, 2025
Export BibTeX 
@misc{rovai2025_1769660489911,
	author = "Rovai, S. and Tavares, S. M. and Shroff, P.",
	title = "CREATING VALUE AND GROWTH VIA FEMALE ENTREPRENEUR-LED SUSTAINABLE BRANDS: CONNECTING GLOBAL MARKET ENTRY, NETWORK BUILDING TECHNIQUES, AND PURPOSE-DRIVEN BUSINESS",
	year = "2025",
	howpublished = "Both (printed and digital)",
	url = "https://conferences.euram.academy/2025conference/"
}
Export RIS 
TY  - CPAPER
TI  - CREATING VALUE AND GROWTH VIA FEMALE ENTREPRENEUR-LED SUSTAINABLE BRANDS: CONNECTING GLOBAL MARKET ENTRY, NETWORK BUILDING TECHNIQUES, AND PURPOSE-DRIVEN BUSINESS
T2  - EURAM- European Academy of Management 2025
AU  - Rovai, S.
AU  - Tavares, S. M.
AU  - Shroff, P.
PY  - 2025
CY  - florença
UR  - https://conferences.euram.academy/2025conference/
AB  - Purpose: The paper aims to investigate the female entrepreneur brand, examining how
business with a purpose and in particular social sustainable actions are a critical component
for new markets entry strategies internationally.
Design/methodology/approach: An explorative qualitative empirical study focuses on case
studies of women entrepreneurs in the sustainable fashion industry.
Findings: Diverse international entry market strategies are identified associated to related
strategies of business with a purpose that frame female entrepreneur brands with social or
environmentally sustainable strategies in their international brand evolution. The study
highlights the importance of the collective dimension of women’s engagement in social
sustainability as well as supportive path for the preservation of the environment and heritage
techniques when entering a new market as integrated values to the brand growth strategy.
Research limitations/implications: Future research should expand the scope of case studies
to include a wider range of sectors, geographical markets, and genders.
Originality/value: Prior research on internationalisation as well as on business with a
purpose has substantially neglected the female entrepreneur brand. This study frames and
explores the female entrepreneur brand, offering insights into the role of social and
environmental sustainability in the development of new entry market strategies with a
purpose through business networks.
ER  -