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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Meireles, M., Daniel Magueta & Sónia Fonseca (2025). Effectiveness of leaflet advertising in the retail sector in Portugal: A behavioral perspective. 38th RSEP International Conference on Economics, Finance and Business.
Exportar Referência (IEEE) 
M. A. Meireles et al.,  "Effectiveness of leaflet advertising in the retail sector in Portugal: A behavioral perspective", in 38th RSEP Int. Conf. on Economics, Finance and Business, Dubai, 2025
Exportar BibTeX 
@misc{meireles2025_1770105143664,
	author = "Meireles, M. and Daniel Magueta and Sónia Fonseca",
	title = "Effectiveness of leaflet advertising in the retail sector in Portugal: A behavioral perspective",
	year = "2025",
	howpublished = "Impresso"
}
Exportar RIS 
TY  - CPAPER
TI  - Effectiveness of leaflet advertising in the retail sector in Portugal: A behavioral perspective
T2  - 38th RSEP International Conference on Economics, Finance and Business
AU  - Meireles, M.
AU  - Daniel Magueta
AU  - Sónia Fonseca
PY  - 2025
CY  - Dubai
AB  - Over the past few decades, the retail sector in Portugal has undergone significant transformations. At the same time, the evolution of modern
behavioural economics has introduced a new approach to understanding alternative consumer behaviour patterns. This approach combines
traditional economic theories based on rational decision-making with insights from behavioural economics, highlighting the growing
importance of the retail sector in the Portuguese economy and the increasing prevalence of promotional activities in major retail outlets. The
primary objective of this study is to examine consumer behaviour within the Portuguese food retail sector from a behavioural perspective,
focusing on how consumer decision-making is influenced by the presence of promotional leaflets and assessing their effectiveness. To
achieve this, a questionnaire was used to gather data on consumer choices, which were then analyzed using the Ordered Probit model to
determine if the observed behaviours align with the theoretical framework. The findings reveal that leaflet advertising influences consumer
purchasing decisions, demonstrating a positive level of reliability. Additionally, the study identifies that endogenous and exogenous factors
play a significant role in shaping consumer responses to leaflet advertising, although these factors do not always lead to uniform behaviour.
ER  -