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Cunha, C.,  Milioni, D. L., Krstič, A., Bączkowska, A., Bajčeta, S., Gogo, V....Novotna, M. (2024). Studying Opinion Expression in a Comparative Cross-Platform Perspective: Conceptual and Methodological Challenges and Strategies. European Communication Research and Education Association (ECREA) Tenth European communication Conference .

C. A. Cunha et al.,  "Studying Opinion Expression in a Comparative Cross-Platform Perspective: Conceptual and Methodological Challenges and Strategies", in European Communication Research and Education Association (ECREA) 10th European communication Conf. , 2024

@misc{cunha2024_1769631253274,
	author = "Cunha, C. and  Milioni, D. L. and Krstič, A. and Bączkowska, A. and Bajčeta, S. and Gogo, V. and Kouros, T. and Kunić, T. and Ana Milojevic and Novotna, M.",
	title = "Studying Opinion Expression in a Comparative Cross-Platform Perspective: Conceptual and Methodological Challenges and Strategies",
	year = "2024",
	url = "https://c-in.floq.live/event/ecrea2024/dailyprogramme?objectClass=timeslot&objectId=668d22076a86a7d7bd1e4f1f&type=detail"
}

TY  - CPAPER
TI  - Studying Opinion Expression in a Comparative Cross-Platform Perspective: Conceptual and Methodological Challenges and Strategies
T2  - European Communication Research and Education Association (ECREA) Tenth European communication Conference 
AU  - Cunha, C.
AU  -  Milioni, D. L.
AU  - Krstič, A.
AU  - Bączkowska, A.
AU  - Bajčeta, S.
AU  - Gogo, V.
AU  - Kouros, T.
AU  - Kunić, T.
AU  - Ana Milojevic
AU  - Novotna, M.
PY  - 2024
UR  - https://c-in.floq.live/event/ecrea2024/dailyprogramme?objectClass=timeslot&objectId=668d22076a86a7d7bd1e4f1f&type=detail
AB  - Social media platforms have become one of the main fields where people express their opinions on current events and various public issues. As an integral part of media studies focusing on the study of digital media, platform studies are a useful entry point to examine the construction and expression of opinion on social media platforms, along with the impact of platforms’ modality on public discourse.

The socio-technical approach and focus on platform studies allows us to move beyond the tendency to treat all platforms under one "social media" framework and look into the modalities of various platforms as different channels for opinionated communication and their impact on users’ communicating practices regarding specific issues. Conceptually, the ideas of platformativity and framing (grounded in Entman’s approach) can be suitable for a comparative analysis of how people express opinions across different social media platforms.

The presentation looks at conceptual, methodological and analytical challenges and strategies when studying the expression of opinions across platforms in a comparative fashion, taking into account the specificities (technically as well as culturally) of different platforms. Specifically, it will focus on how to tackle challenges regarding (a) the development of a conceptual framework to account for a sociotechnical approach (b) data selection, collection and analysis, both computationally and qualitatively, and c) comparability of data, in terms of cross-platform and cross-country approach, reflecting specific attempts to overcome language and cultural differences in both sampling and interpretation of data. Empirically, the study focuses on the expression of opinions of members of the European Parliament and national parliaments across EU and EU candidate countries on the issue of migration. We focus on use of Facebook, Instagram and X (ex-Twitter) in ten countries - Cyprus, Greece, Romania, Croatia, Serbia, Portugal, Poland, Czech Republic, Albania and Lithuania. The study looks at how platforms’ affordances allow, drive and constrain expression of political opinion, capturing not only how opinionated communication on specific issues across platforms and countries is framed and developed, but also how the modality of opinion expression is possibly conditioned by the sociotechnical parameters of digital platforms.
ER  -