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Martinez, L.F., Gameiro, D., Martinez, L.F., Agante, Luisa & Abreu, A. M. (2020). The Influence of colour in anthropomorphic packaging: Purchase intention and product attractiveness. Revista Portuguesa de Marketing. 19 (37), 71-86
M. L.F. et al., "The Influence of colour in anthropomorphic packaging: Purchase intention and product attractiveness", in Revista Portuguesa de Marketing, vol. 19, no. 37, pp. 71-86, 2020
@article{l.f.2020_1779909061439,
author = "Martinez, L.F. and Gameiro, D. and Martinez, L.F. and Agante, Luisa and Abreu, A. M.",
title = "The Influence of colour in anthropomorphic packaging: Purchase intention and product attractiveness",
journal = "Revista Portuguesa de Marketing",
year = "2020",
volume = "19",
number = "37",
pages = "71-86",
url = "https://www.researchgate.net/publication/348191126_The_Influence_of_colour_in_anthropomorphic_packaging_Purchase_intention_and_product_attractiveness"
}
TY - JOUR TI - The Influence of colour in anthropomorphic packaging: Purchase intention and product attractiveness T2 - Revista Portuguesa de Marketing VL - 19 IS - 37 AU - Martinez, L.F. AU - Gameiro, D. AU - Martinez, L.F. AU - Agante, Luisa AU - Abreu, A. M. PY - 2020 SP - 71-86 SN - 0873-2949 UR - https://www.researchgate.net/publication/348191126_The_Influence_of_colour_in_anthropomorphic_packaging_Purchase_intention_and_product_attractiveness ER -
English