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Jessica Sepac, Martinez, L. M. & Martinez, L. (2024). The Influence of Online Reviews and Electronic Word-of-Mouth on Purchase Intention: A Literature Review and Research Agenda. Advances in Digital Marketing and eCommerce: Fifth International Conference (pp. 75?99). Springer Proceedings in Business and Economics. https://doi.org/10.1007/978-3-031-62135-2_9

J. Sepac et al.,  "The Influence of Online Reviews and Electronic Word-of-Mouth on Purchase Intention: A Literature Review and Research Agenda", in Advances in Digital Marketing and eCommerce: 5th Int. Conf., Springer Proceedings in Business and Economics, 2024, pp. 75-99

@incollection{sepac2024_1789161728602,
	author = "Jessica Sepac and Martinez, L. M. and Martinez, L.",
	title = "The Influence of Online Reviews and Electronic Word-of-Mouth on Purchase Intention: A Literature Review and Research Agenda",
	chapter = "",
	booktitle = "Advances in Digital Marketing and eCommerce: Fifth International Conference",
	year = "2024",
	volume = "",
	series = "",
	edition = "",
	pages = "75-75",
	publisher = "Springer Proceedings in Business and Economics",
	address = ""
}

TY  - CHAP
TI  - The Influence of Online Reviews and Electronic Word-of-Mouth on Purchase Intention: A Literature Review and Research Agenda
T2  - Advances in Digital Marketing and eCommerce: Fifth International Conference
AU  - Jessica Sepac
AU  - Martinez, L. M.
AU  - Martinez, L.
PY  - 2024
SP  - 75-99
SN  - 2198-7246
DO  - 10.1007/978-3-031-62135-2_9
AB  - The rise of the internet has allowed consumers to exchange and share consumption-related experiences through online reviews. This form of word of
mouth, referred to as electronicword-of-mouth (eWOM), can exert a strong impact
on consumers’ buying behavior. Accordingly, academic interest in investigating
the impact of eWOM has increased significantly over the last two decades.
Although many studies on the impact of eWOM have been published, the literature
is still fragmented, and scant attempts have been made to incorporate the
findings of the existing research. Therefore, we conducted a systematic literature
review to synthesize the findings of prior research and to explain the impact of
eWOM on consumers’ purchase intention. We found that age, involvement, and
product and consumer characteristics are identified as moderators, while brand
equity dimensions and trust act as mediator variables for the aforementioned relationship. Finally, drawing on the TCCM framework, this study provides tentative
directions for future research.
ER  -