Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Tarta, C.P., Plaias, I., Martinez, L.F. & Martinez, L. M. (2020). The role of car aesthetics on consumers’ decisions: An example from Romania. Scientific Annals of Economics and Business,.
Exportar Referência (IEEE) 
C. P. Tarta et al.,  "The role of car aesthetics on consumers’ decisions: An example from Romania", in Scientific Ann. of Economics and Business, 2020
Exportar BibTeX 
@article{tarta2020_1789161726691,
	author = "Tarta, C.P. and Plaias, I. and Martinez, L.F. and Martinez, L. M.",
	title = "The role of car aesthetics on consumers’ decisions: An example from Romania",
	journal = "Scientific Annals of Economics and Business",
	year = "2020",
	volume = "",
	number = ""
}
Exportar RIS 
TY  - JOUR
TI  - The role of car aesthetics on consumers’ decisions: An example from Romania
T2  - Scientific Annals of Economics and Business
AU  - Tarta, C.P.
AU  - Plaias, I.
AU  - Martinez, L.F.
AU  - Martinez, L. M.
PY  - 2020
SN  - 2501-1960
AB  - Visual impact is essential when consumers are assessing car preferences. The purpose of this paper is to present a holistic model focusing on car aesthetic dimensions and its impact on consumers’ purchase decisions. Our findings are based on a questionnaire completed by 388 participants and analyzed with SPSS and AMOS. The results show not only that the aesthetic dimensions such as color, shape and sound influence the processing stimuli, but also the significant and positive relationships established between the stimuli and the purchase decision. Also, this study can guide marketers when developing an effective marketing strategy. As our research focuses on the Romanian market, testing our framework in different cultures is strongly encouraged.
ER  -