Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Silva, M., Jerónimo, C. H. & Alturas, B. (2025). Immersive Technologies and Data as Strategic Tools for Competitive Banking Products and Prices. 2025 20th Iberian Conference on Information Systems and Technologies (CISTI).
Exportar Referência (IEEE) 
M. J. Silva et al.,  "Immersive Technologies and Data as Strategic Tools for Competitive Banking Products and Prices", in 2025 20th Iberian Conf. on Information Systems and Technologies (CISTI), Lisboa, 2025
Exportar BibTeX 
@misc{silva2025_1773839134586,
	author = "Silva, M. and Jerónimo, C. H. and Alturas, B.",
	title = "Immersive Technologies and Data as Strategic Tools for Competitive Banking Products and Prices",
	year = "2025",
	howpublished = "Ambos (impresso e digital)",
	url = "https://link.springer.com/chapter/10.1007/978-3-032-10929-3_37"
}
Exportar RIS 
TY  - CPAPER
TI  - Immersive Technologies and Data as Strategic Tools for Competitive Banking Products and Prices
T2  - 2025 20th Iberian Conference on Information Systems and Technologies (CISTI)
AU  - Silva, M.
AU  - Jerónimo, C. H.
AU  - Alturas, B.
PY  - 2025
CY  - Lisboa
UR  - https://link.springer.com/chapter/10.1007/978-3-032-10929-3_37
AB  - This research explores the integration of immersive technologies and advanced data analytics as strategic tools in banking, aiming to enhance competi-tive business models, efficient management and pricing and costs competitiveness. This study investigates the potential of immersive technologies, such as virtual reality and augmented reality, in creating immersive data-driven environments for decision-makers. The research examines how these technologies can improve risk assessment processes, foster more informed decision-making, and ultimately lead to the development of lower-risk banking products. Furthermore, the study delves into the utilization of big data analytics to extract actionable insights from vast datasets, enabling corporate banks to refine risk models and optimize pricing struc-tures. By leveraging immersive technologies and data analytics synergistically, the research aims to empower corporate banking institutions to offer more competitive and tailored financial products and services. The findings of this study contribute to the evolving landscape of corporate banking strategies, offering insights into innovative approaches for mitigating risks and enhancing market competitiveness in an ever-changing financial environment.
ER  -