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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Cheng, Z. & Pereira, R. (2026). Business model construction processes and mechanisms of start-ups in nascent markets. International Journal of Business and Emerging Markets. 18 (2), 129-153
Exportar Referência (IEEE) 
Z. Cheng and R. T. Pereira,  "Business model construction processes and mechanisms of start-ups in nascent markets", in Int. Journal of Business and Emerging Markets, vol. 18, no. 2, pp. 129-153, 2026
Exportar BibTeX 
@article{cheng2026_1777268081900,
	author = "Cheng, Z. and Pereira, R.",
	title = "Business model construction processes and mechanisms of start-ups in nascent markets",
	journal = "International Journal of Business and Emerging Markets",
	year = "2026",
	volume = "18",
	number = "2",
	doi = "10.1504/IJBEM.2025.10060100",
	pages = "129-153",
	url = "https://www.inderscienceonline.com/journal/ijbem"
}
Exportar RIS 
TY  - JOUR
TI  - Business model construction processes and mechanisms of start-ups in nascent markets
T2  - International Journal of Business and Emerging Markets
VL  - 18
IS  - 2
AU  - Cheng, Z.
AU  - Pereira, R.
PY  - 2026
SP  - 129-153
SN  - 1753-6219
DO  - 10.1504/IJBEM.2025.10060100
UR  - https://www.inderscienceonline.com/journal/ijbem
AB  - Understanding how to build business models for start-ups in nascent markets is a significant issue that has increasingly caught the attention of both scholars and practitioners. Most existing studies focus on the business models of mature enterprises in traditional settings, with little research having been conducted so far on the business model mechanisms of start-ups in nascent markets. To fill this gap, we used data collected through in-depth interviews with entrepreneurs of six Chinese nascent internet start-ups. This is then summarised and refined following several main theoretical categories: entrepreneurial cognitive schema, cognitive model, cognitive flexibility, interaction stage, and business model results. Findings suggest that management cognition - a subjective variable involved in start-up business model building - explains why start-ups with disadvantages in experience and networking can achieve even better entrepreneurial outcomes.
ER  -