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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Davcik, N. (2015). How Much Do Product Differentiation, Marketing Investments and Brand Equity Actually Affect Price? An Empirical Study in the Consumer Market. In Colin Campbell, Junzhao (Jonathon) Ma (Ed.), Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing '. (pp. 619-619). USA: Springer.
Exportar Referência (IEEE) 
N. Davcik,  "How Much Do Product Differentiation, Marketing Investments and Brand Equity Actually Affect Price? An Empirical Study in the Consumer Market", in Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing ', Colin Campbell, Junzhao (Jonathon) Ma, Ed., USA, Springer, 2015, pp. 619-619
Exportar BibTeX 
@incollection{davcik2015_1714646299757,
	author = "Davcik, N.",
	title = "How Much Do Product Differentiation, Marketing Investments and Brand Equity Actually Affect Price? An Empirical Study in the Consumer Market",
	booktitle = "Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing '",
	year = "2015",
	volume = "",
	series = "",
	edition = "",
	pages = "619-619",
	publisher = "Springer",
	address = "USA",
	url = ""
}
Exportar RIS 
TY  - CHAP
TI  - How Much Do Product Differentiation, Marketing Investments and Brand Equity Actually Affect Price? An Empirical Study in the Consumer Market
T2  - Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing '
AU  - Davcik, N.
PY  - 2015
SP  - 619-619
DO  - 10.1007/978-3-319-24184-5_153
CY  - USA
AB  - Interdisciplinary research on marketing and finance phenomena has received some attention in the literature over the last couple of years, but such research is still scarce and limited in scope. This study is an attempt to highlight the influence of various marketing phenomena on price and on possibilities to obtain the price premium in the consumer market.
The author studied an aggregate data set for 735 fast moving consumer goods (FMCG) (food) brands. The study suggests that brand equity, marketing investment and innovation activities are closely associated with price. Using a cluster analysis, the author found that price premium is significantly associated with innovation and company type with regards to the brand strategy.
Rather than employing the more common single-research approach and measurement, this study utilizes a multi-research approach and measurement in order to provide a more insightful and informative contribution to marketing theory and practice. The managerial implications of the presented models estimated by regression analysis, as well as the results of the cluster analysis and possible research enhancements, are discussed.
ER  -