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Salminen, J., Şengün, S., Santos, J. M.,  Jung, Soon-gyo , Nielsen, L. & Jansen, B. (2023). The choice of a persona: An analysis of why stakeholders choose a given persona for a design task. In Masaaki Kurosu, Ayako Hashizume, Aaron Marcus, Elizabeth Rosenzweig, Marcelo M. Soares, Don Harris, Wen-Chin Li, Dylan D. Schmorrow, Cali M. Fidopiastis, Pei-Luen Patrick Rau (Ed.), HCI International 2023 – Late Breaking Papers: 25th International Conference on Human-Computer Interaction, HCII 2023, Proceedings. (pp. 288-310).: Springer .

J. Salminen et al.,  "The choice of a persona: An analysis of why stakeholders choose a given persona for a design task", in HCI Int. 2023 – Late Breaking Papers: 25th Int. Conf. on Human-Computer Interaction, HCII 2023, Proc., Masaaki Kurosu, Ayako Hashizume, Aaron Marcus, Elizabeth Rosenzweig, Marcelo M. Soares, Don Harris, Wen-Chin Li, Dylan D. Schmorrow, Cali M. Fidopiastis, Pei-Luen Patrick Rau, Ed., Springer , 2023, pp. 288-310

@inproceedings{salminen2023_1785269645577,
	author = "Salminen, J. and Şengün, S. and Santos, J. M. and  Jung, Soon-gyo  and Nielsen, L. and Jansen, B.",
	title = "The choice of a persona: An analysis of why stakeholders choose a given persona for a design task",
	booktitle = "HCI International 2023 – Late Breaking Papers: 25th International Conference on Human-Computer Interaction, HCII 2023, Proceedings",
	year = "2023",
	editor = "Masaaki Kurosu, Ayako Hashizume, Aaron Marcus, Elizabeth Rosenzweig, Marcelo M. Soares, Don Harris, Wen-Chin Li, Dylan D. Schmorrow, Cali M. Fidopiastis, Pei-Luen Patrick Rau",
	volume = "",
	number = "",
	series = "",
	doi = "10.1007/978-3-031-48038-6_18",
	pages = "288-310",
	publisher = "Springer ",
	address = "",
	organization = "",
	url = "https://link.springer.com/chapter/10.1007/978-3-031-48038-6_18#citeas"
}

TY  - CPAPER
TI  - The choice of a persona: An analysis of why stakeholders choose a given persona for a design task
T2  - HCI International 2023 – Late Breaking Papers: 25th International Conference on Human-Computer Interaction, HCII 2023, Proceedings
AU  - Salminen, J.
AU  - Şengün, S.
AU  - Santos, J. M.
AU  -  Jung, Soon-gyo 
AU  - Nielsen, L.
AU  - Jansen, B.
PY  - 2023
SP  - 288-310
SN  - 0302-9743
DO  - 10.1007/978-3-031-48038-6_18
UR  - https://link.springer.com/chapter/10.1007/978-3-031-48038-6_18#citeas
AB  - Although personas have been applied for two decades, not much is known about why a designer chooses a specific persona for a given design task. This question matters because if designers prefer one persona over another, then the needs and attributes of that persona would be favored in the design process, resulting in possible “blind spots” and bias in regards to other personas. To explore reasons and behaviors associated with the choice of a persona, we conduct an on-site user study with 37 participants in a workplace setting focused on a social media content creation task. Our findings show that factors affecting the choice of persona include age similarity between the persona and the designer, persona’s looks, how many users the persona represents, time spent browsing the persona information, and whether the persona is (a)typical relative to other personas. Under different persona sets, these factors were correlated with the probability of a persona being chosen for a design task, and also supported by a qualitative analysis of the think-aloud records where the participants explained their persona choice. The findings provide implications for developing interaction techniques that support users’ varying information needs and persona selection strategies, including recommenders that would increase the match between the designers’ information needs and the available personas.
ER  -