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Emma Verri & Dias, Á. (2026). Opportunity-oriented entrepreneurial identity and innovation orientation in lifestyle-oriented tourism ventures. Small Enterprise Research. 1-21
E. Verri and Á. D. Dias, "Opportunity-oriented entrepreneurial identity and innovation orientation in lifestyle-oriented tourism ventures", in Small Enterprise Research, pp. 1-21, 2026
@article{verri2026_1783084389049,
author = "Emma Verri and Dias, Á.",
title = "Opportunity-oriented entrepreneurial identity and innovation orientation in lifestyle-oriented tourism ventures",
journal = "Small Enterprise Research",
year = "2026",
volume = "",
number = "",
doi = "10.1080/13215906.2026.2685211",
pages = "1-21",
url = "https://www.tandfonline.com/doi/full/10.1080/13215906.2026.2685211"
}
TY - JOUR TI - Opportunity-oriented entrepreneurial identity and innovation orientation in lifestyle-oriented tourism ventures T2 - Small Enterprise Research AU - Emma Verri AU - Dias, Á. PY - 2026 SP - 1-21 SN - 1321-5906 DO - 10.1080/13215906.2026.2685211 UR - https://www.tandfonline.com/doi/full/10.1080/13215906.2026.2685211 AB - Lifestyle entrepreneurs are recognized as important actors in tourism economies, particularly through their locally embedded practices, personal values, and contributions to distinctive visitor experiences. However, the relationships between lifestyle-oriented entrepreneurial characteristics, local practices, community integration, and innovation orientation remain empirically underexplored. The empirical model tests how opportunity-oriented entrepreneurial identity, local hiring, local business collaboration, local supply, and community integration are associated with self-reported innovation orientation. Findings show that opportunity-oriented entrepreneurial identity is strongly and positively associated with self-reported innovation orientation. Local hiring and local business collaboration are positively associated with community integration. The study contributes by offering a more precise account of how an opportunity-oriented identity is related to innovation orientation among small tourism entrepreneurs with lifestyle-oriented profiles. The findings should be interpreted as applying to this purposive sample and to self-reported innovation orientation, rather than to objectively measured innovation outputs or confirmed community development outcomes. ER -
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