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Verri, E. & Dias, Á. (2026). Opportunity-oriented entrepreneurial identity and innovation orientation in lifestyle-oriented tourism ventures. Small Enterprise Research, 33(2), 178?198. https://doi.org/10.1080/13215906.2026.2685211
E. Verri and Á. D. Dias, "Opportunity-oriented entrepreneurial identity and innovation orientation in lifestyle-oriented tourism ventures", in Small Enterprise Research, vol. 33, no. 2, pp. 178-198, 2026
@article{verri2026_1789526745893,
author = "Verri, E. and Dias, Á.",
title = "Opportunity-oriented entrepreneurial identity and innovation orientation in lifestyle-oriented tourism ventures",
journal = "Small Enterprise Research",
year = "2026",
volume = "33",
number = "2",
doi = "10.1080/13215906.2026.2685211",
pages = "178-198",
url = "https://www.tandfonline.com/journals/rser20"
}
TY - JOUR TI - Opportunity-oriented entrepreneurial identity and innovation orientation in lifestyle-oriented tourism ventures T2 - Small Enterprise Research VL - 33 IS - 2 AU - Verri, E. AU - Dias, Á. PY - 2026 SP - 178-198 SN - 1321-5906 DO - 10.1080/13215906.2026.2685211 UR - https://www.tandfonline.com/journals/rser20 AB - Lifestyle entrepreneurs are recognized as important actors in tourism economies, particularly through their locally embedded practices, personal values, and contributions to distinctive visitor experiences. However, the relationships between lifestyle-oriented entrepreneurial characteristics, local practices, community integration, and innovation orientation remain empirically underexplored. The empirical model tests how opportunity-oriented entrepreneurial identity, local hiring, local business collaboration, local supply, and community integration are associated with self-reported innovation orientation. Findings show that opportunity-oriented entrepreneurial identity is strongly and positively associated with self-reported innovation orientation. Local hiring and local business collaboration are positively associated with community integration. The study contributes by offering a more precise account of how an opportunity-oriented identity is related to innovation orientation among small tourism entrepreneurs with lifestyle-oriented profiles. The findings should be interpreted as applying to this purposive sample and to self-reported innovation orientation, rather than to objectively measured innovation outputs or confirmed community development outcomes. ER -
English