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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Cavalinhos, S. & Perea-Landa (2026). PERCEIVED QUALITY AS THE KEY DRIVER OF  CONSUMER DECISION-MAKING IN SUSTAINABLE BEAUTY. In 2026 Global Fashion Management Conference at Madrid. Madrid
Exportar Referência (IEEE) 
S. R. Cavalinhos and M. Perea-Landan,  "PERCEIVED QUALITY AS THE KEY DRIVER OF  CONSUMER DECISION-MAKING IN SUSTAINABLE BEAUTY", in 2026 Global Fashion Management Conf. at Madrid, Madrid, 2026
Exportar BibTeX 
@inproceedings{cavalinhos2026_1787764639021,
	author = "Cavalinhos, S. and Perea-Landa",
	title = "PERCEIVED QUALITY AS THE KEY DRIVER OF  CONSUMER DECISION-MAKING IN SUSTAINABLE BEAUTY",
	booktitle = "2026 Global Fashion Management Conference at Madrid",
	year = "2026",
	editor = "",
	volume = "",
	number = "",
	series = "",
	publisher = "",
	address = "Madrid",
	organization = "GFMC",
	url = "https://db.koreascholar.com/Article/Detail/451485"
}
Exportar RIS 
TY  - CPAPER
TI  - PERCEIVED QUALITY AS THE KEY DRIVER OF  CONSUMER DECISION-MAKING IN SUSTAINABLE BEAUTY
T2  - 2026 Global Fashion Management Conference at Madrid
AU  - Cavalinhos, S.
AU  - Perea-Landa
PY  - 2026
SN  - 2288-825X
CY  - Madrid
UR  - https://db.koreascholar.com/Article/Detail/451485
AB  - Despite the rapid growth of the sustainable beauty market, the determinants of consumer 
decision-making remain unclear. Prior research highlights the role of sustainability 
concerns, brand image, and price perception in shaping consumer behaviour, yet evidence 
remains inconclusive regarding their relative influence (Joshi & Rahman, 2015; Konuk, 
2020). Moreover, the well-documented attitude–behaviour gap suggests that positive environmental attitudes do not always translate into actual purchase decisions (Wiederhold & Martinez, 2018). This study examines the role of perceived quality in shaping purchase intention within the context of green skincare. Building on prior research that identifies  perceived quality as a central determinant of consumer evaluation (Zeithaml, 1988; Konuk, 2020), this research investigates both its direct effect and its mediating role between brand image, price perception, and purchase intention. A quantitative approach was employed using data collected from 160 respondents through an online survey. Multiple linear regression analysis was conducted to assess direct and indirect relationships between variables. The results show that perceived quality is the only variable with a statistically 
significant direct effect on purchase intention. In contrast, brand image and price 
perception do not directly influence purchase intention but significantly affect perceived  quality, indicating an indirect effect on consumer decision-making. These findings suggest that consumers prioritise performance-related attributes over symbolic or economic cues  when evaluating sustainable skincare products. This study challenges assumptions in  sustainable marketing that emphasise brand positioning and pricing as primary drivers (Nguyen et al., 2019), highlighting instead the central role of perceived quality in bridging  the intention–behaviour gap (Testa et al., 2021). Managerially, the findings underscore the importance of delivering and communicating credible product quality in increasingly competitive and information-rich markets.
ER  -