Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Patrício, S. & Alturas, B. (2026). Impact of influencer marketing on the purchase decision process of fashion products. International Journal of Web Based Communities, 22(1), 1?17. https://doi.org/10.1504/IJWBC.2026.155860
Exportar Referência (IEEE) 
S. Patrício and B. A. Alturas,  "Impact of influencer marketing on the purchase decision process of fashion products", in Int. Journal of Web Based Communities, vol. 22, no. 1, pp. 1-17, 2026
Exportar BibTeX 
@article{patrício2026_1789535955434,
	author = "Patrício, S. and Alturas, B.",
	title = "Impact of influencer marketing on the purchase decision process of fashion products",
	journal = "International Journal of Web Based Communities",
	year = "2026",
	volume = "22",
	number = "1",
	doi = "10.1504/IJWBC.2026.155860",
	pages = "1-17",
	url = "https://www.inderscienceonline.com/journal/ijwbc"
}
Exportar RIS 
TY  - JOUR
TI  - Impact of influencer marketing on the purchase decision process of fashion products
T2  - International Journal of Web Based Communities
VL  - 22
IS  - 1
AU  - Patrício, S.
AU  - Alturas, B.
PY  - 2026
SP  - 1-17
SN  - 1477-8394
DO  - 10.1504/IJWBC.2026.155860
UR  - https://www.inderscienceonline.com/journal/ijwbc
AB  - Today, it is common for brands to adopt influencer marketing strategies; whereby digital influencers promote their products or services by sharing their recommendations on on-line social networks. The purpose of this research was to understand the impact of influencer marketing on the purchasing decision process of fashion consumers in Portugal. A literature review was carried out, which allowed research hypotheses to be established, and a survey was conducted with 137 participants. Once the data had been collected and duly organised, a quantitative analysis was carried out to test the hypotheses. Data analysis led to the conclusion that all stages of the fashion consumer's purchasing decision process are positively impacted by influencer marketing, except for the advocacy stage. It was concluded that consumers consider digital influencers to be a credible source of recommendation for fashion items - factors such as expertise, attractiveness, and trust contribute to their credibility.
ER  -