Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Brito, B. & Loureiro, S. M. C. (2025). The Impact of Brand Coolness on Compassionate Responses in Charity Shock Advertising. 18th Annual Conference of the  EuroMed Academy of Business,.
Exportar Referência (IEEE) 
B. E. Brito and S. M. Loureiro,  "The Impact of Brand Coolness on Compassionate Responses in Charity Shock Advertising", in 18th Annu. Conf. of the  EuroMed Academy of Business, 2025
Exportar BibTeX 
@misc{brito2025_1793850742579,
	author = "Brito, B. and Loureiro, S. M. C.",
	title = "The Impact of Brand Coolness on Compassionate Responses in Charity Shock Advertising",
	year = "2025",
	howpublished = "Digital"
}
Exportar RIS 
TY  - CPAPER
TI  - The Impact of Brand Coolness on Compassionate Responses in Charity Shock Advertising
T2  - 18th Annual Conference of the  EuroMed Academy of Business
AU  - Brito, B.
AU  - Loureiro, S. M. C.
PY  - 2025
ER  -