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Zhu, Y. & Gustavo Cardoso (2026). Centralized hashtags, embedded discourse: Two structural logics of youth climate activism on social media. European Journal of Communication,. https://doi.org/10.1177/02673231261499228
Y. Zhu and G. Cardoso, "Centralized hashtags, embedded discourse: Two structural logics of youth climate activism on social media", in European Journal of Communication, 2026
@article{zhu2026_1793495078314,
author = "Zhu, Y. and Gustavo Cardoso",
title = "Centralized hashtags, embedded discourse: Two structural logics of youth climate activism on social media",
journal = "European Journal of Communication",
year = "2026",
volume = "",
number = "",
doi = "10.1177/02673231261499228",
url = "https://journals.sagepub.com/home/ejc"
}
TY - JOUR TI - Centralized hashtags, embedded discourse: Two structural logics of youth climate activism on social media T2 - European Journal of Communication AU - Zhu, Y. AU - Gustavo Cardoso PY - 2026 SN - 0267-3231 DO - 10.1177/02673231261499228 UR - https://journals.sagepub.com/home/ejc AB - Youth-led climate action increasingly unfolds on digital platforms, where hashtags structurally connect issues, actors, and publics. Using hashtag co-occurrence data (2022–2024) from prominent youth climate activists on X and Portuguese youth climate activists on Instagram, this study applies link community analysis, which captures overlapping multi-membership structures that node-based clustering obscures. Two contrasting structural logics emerge. The international network exhibits a centralized configuration in which core climate hashtags such as #FridaysForFuture and #Peoplenotprofit occupy bridging positions across issue communities, so that visibility and structural centrality closely align. The Portuguese network displays a more horizontal configuration in which climate-related hashtags co-occur with feminism, education, domestic politics, and art-based activism, embedding climate discourse within everyday publics. Digital climate publics take shape as relational structures produced through patterns of hashtag overlap and cross-issue connectivity. ER -
English