Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Chavaglia, J. N., Filipe, J. & Ramalheiro, B. (2013). Neuroeconomics: the effect of context in decisions relating to the Brazilian electric sector. IIOAB Journal. 4 (3), 38-44
Exportar Referência (IEEE) 
J. Chavaglia et al.,  "Neuroeconomics: the effect of context in decisions relating to the Brazilian electric sector", in IIOAB Journal, vol. 4, no. 3, pp. 38-44, 2013
Exportar BibTeX 
@article{chavaglia2013_1729201663560,
	author = "Chavaglia, J. N. and Filipe, J. and Ramalheiro, B.",
	title = "Neuroeconomics: the effect of context in decisions relating to the Brazilian electric sector",
	journal = "IIOAB Journal",
	year = "2013",
	volume = "4",
	number = "3",
	pages = "38-44",
	url = "http://www.iioab.org/Vol4%283%292013%28spissue%29/4%283%2938-44.pdf"
}
Exportar RIS 
TY  - JOUR
TI  - Neuroeconomics: the effect of context in decisions relating to the Brazilian electric sector
T2  - IIOAB Journal
VL  - 4
IS  - 3
AU  - Chavaglia, J. N.
AU  - Filipe, J.
AU  - Ramalheiro, B.
PY  - 2013
SP  - 38-44
SN  - 0976-3104
UR  - http://www.iioab.org/Vol4%283%292013%28spissue%29/4%283%2938-44.pdf
AB  - Economic agents use to have serious limitations on the process of "rational" decision making in their
economic lives. Even those who are prepared to make decisions in the very competitive environment of
nowadays markets may have unconscious stimuli. A good example of this reality is the "panic" caused by
the crisis in 2008 that reached the economic agents in particular, the economic analysts, governments,
etc. Today they try to find explanations for the explosion of the crisis. A major bias is found in the way
decisions are presented to agents, concerning to the "context effect" on decisions. Given the inability that
“school of rational economy” has to explain the economic problems, neuroeconomics comes to take this
place aiming to explain these problems by studying the brain of economic agents. As a result,
neuroeconomics may become a way to find solutions to problems that for several decades economists
could not find an explanation to the consumption and investment decisions of individuals in the economy
ER  -